Content Strategy Lead

Posting Information

Posting Information

Department

Exec Dir for the Arts-506000

Career Area

Public Relations / Communications / Marketing

Is this an internal only recruitment?

Posting Open Date

01 / 16 / 2025

Application Deadline

02 / 07 / 2025

Position Type

Permanent Staff (SHRA)

Position Title

Public Comm Specialist - Journey

Salary Grade Equivalent

GN10

Working Title

Content Strategy Lead

Position Number

20025334

Vacancy ID

P020024

Full-time / Part-time Permanent / Time-Limited

Full-Time Permanent

If time-limited, estimated duration of appointment

Hours per week

Work Schedule

Our office hours are Monday through Friday, 9 AM - 5 PM, with occasional evenings and weekends required.

Work Location

CHAPEL HILL, NC

Position Location

North Carolina, US

Hiring Range

56,909 - 63,233

Pay Band Information

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet .

Position Summary Information

Be a Tar Heel!

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn. One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work / life balance.

Primary Purpose of Organizational Unit

The mission of Carolina Performing Arts (CPA) is to spark curiosity, inspiring all members of our community to discover and more fully engage with the world. We collaborate with dynamic and compelling artists from across the globe to create novel, mission-driven performing arts experiences in partnership with our community. We also open our venues to others to explore, create, and celebrate their own work. Through the Office of the Executive Director for the Arts, CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented, commissioned and produced work, and manages all operations of its venues including facility rentals, technical production, audience services and ticketing.

Carolina Performing Arts thrives because of our collaborations with a diverse cohort of partners that create deeper understanding for our audiences and enable us to be empathetic visionaries. As our campus, state, nation, and world continue to reckon with systemic injustices, we are committed to being an agent for change and making certain that our internal practices reflect the values that are made visible on the stage. We have identified a set of equity priorities and goals to guide us in evaluating and redesigning our own systems, operations, and culture. In September 2021, CPA launched a permanent Equity Council made up of eight staff members, including a leadership representative, who serve as an advisory body supporting the development and execution of those priorities. Our work is made possible - and made better - through the contributions of team members from a wide array of backgrounds, experiences, and identities. We seek to recruit and develop staff to create a welcoming, inclusive, and equitable organization.

Position Summary

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

The mission of Carolina Performing Arts (CPA) is to spark curiosity, inspiring all members of our community to discover and more fully engage with the world. We collaborate with dynamic and compelling artists from across the globe to create novel, mission-driven performing arts experiences in partnership with our community. We also open our venues to others to explore, create, and celebrate their own work. Through the Office of the Executive Director for the Arts (EDA), CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented, commissioned and produced work, and manages all operations of its venues including facility rentals, technical production, audience services and ticketing. Carolina Performing Arts thrives because of our collaborations with a diverse cohort of partners that create deeper understanding for our audiences and enable us to be empathetic visionaries. As our campus, state, nation, and world continue to reckon with systemic injustices, we are committed to being an agent for change and making certain that our internal practices reflect the values that are made visible on the stage. Our work is made possible - and made better - through the contributions of team members from a wide array of backgrounds, experiences, and identities. We seek to recruit and develop staff to create a welcoming, and inclusive organization

Minimum Education and Experience Requirements

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience

Proven experience in creating, editing, and managing diverse content formats (e.g., articles, press releases, social media, video scripts) that engage target audiences across both digital and print channels.

Demonstrated ability to develop and implement content strategies aligned with organizational goals, enhancing brand awareness and audience engagement.

Proficient in using content management systems (CMS), social media tools, and analytics platforms to lead content creation, publication, and performance analysis.

Strong ability to manage content projects from concept through completion, coordinating with cross-functional teams, handling deadlines, and balancing competing priorities effectively.

Excellent verbal and written communication skills, with a collaborative mindset for engaging with internal teams (e.g., development, artistic programming) and external partners.

Experience in planning and overseeing content budgets, optimizing resource allocation, tracking expenditures, and maximizing impact while adhering to financial constraints typical of non-profit and higher education settings.

Preferred Qualifications, Competencies, and Experience

Deep understanding of audience behavior and motivations, with demonstrated success in crafting impactful marketing communications across various formats.

Extensive experience in designing and implementing content strategies, particularly within performing arts, entertainment, or non-profit sectors, driving engagement and measurable impact.

Exceptional writing and editing skills, capable of creating and refining content across digital platforms (e.g., web, email, digital ads, long-form blog content).

Proven track record in growing and diversifying audiences, with a focus on creating inclusive, accessible content that broadens community reach.

Demonstrated ability to navigate fast-paced, evolving contexts with a proactive, solution-oriented mindset that embraces new challenges.

Strong analytical thinking, problem-solving abilities, and interpersonal skills, effectively addressing complex challenges while maintaining focus on objectives.

Expertise in advanced marketing and communication strategies tailored for both internal and external stakeholders, with a commitment to staying informed on industry trends.

Ability to assess competing priorities, make sound decisions, and stay focused on achieving key results.

Demonstrated initiative and commitment to continuous learning, with a talent for collaborating effectively within a small, professional team.

Demonstrated enthusiasm for and alignment with the mission and values of Carolina Performing Arts, showing a connection between personal objectives and the broader organizational goals.

Proven ability to build strong relationships across all levels of the organization, supporting a collaborative, values-driven culture.

Required Licenses / Certifications

Special Physical / Mental Requirements

Campus Security Authority Responsibilities

Not Applicable.

Position / Schedule Requirements

Special Instructions

Submit two examples of a recent newsletter, blog post, social media post, reel, or press release that demonstrate your experience in brand marketing and storytelling.

Quick Link

Contact Information

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note : The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Salary : $56,909 - $63,233