Director of Marketing Strategy

Posting Information

Posting InformationDepartmentUniversity Communications-258000

Career AreaPublic Relations / Communications / Marketing

Posting Open Date02 / 21 / 2025

Application Deadline03 / 11 / 2025

Open Until FilledNo

Position TypePermanent Staff (EHRA NF)

Working TitleDirector of Marketing Strategy

Appointment TypeEHRA Non-Faculty

Position Number20069425

Vacancy IDNF0008951

Full Time / Part TimeFull-Time Permanent

FTE1

Hours per week40

Position LocationNorth Carolina, US

Hiring Range

Proposed Start Date04 / 14 / 2025

Position InformationBe a Tar Heel!A global higher education leader in innovative teaching, research and public service, the

University of North Carolina at Chapel Hill

consistently ranks as

one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of

professional training opportunities

for career growth, skill development and lifelong learning and enjoy

exclusive perks

for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a

comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work / life balance.

Primary Purpose of Organizational UnitThe Office of University Communications is responsible for the strategic management of the University's overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include : Content Development, Executive Communications, Media Relations, Social Media, Visual Production, Issues Management, Marketing and the UNC Visitors Center.

Position SummaryThe Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and execution of strategic marketing initiatives that align with the university's mission, values, and goals. Reporting to the Associate Vice Chancellor for Marketing, the Director will collaborate with senior leadership, campus partners, and external agencies to enhance the university's reputation, brand awareness, and engagement with diverse audiences, including prospective students, alumni, donors, and the general public.

Minimum Education and Experience RequirementsRelevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor's degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

Required Qualifications, Competencies, and Experience

• Bachelor's degree in marketing, communications, English, business, public relations or a related field.
• At least 8 years of progressive experience in marketing strategy, brand management, or a related discipline.
• Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects.
• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
• Understanding the full marketing mix across paid, owned and earned channels.
• Ability to work adeptly in a constantly evolving digital environment.
• Exceptional prioritization, problem-solving, and project management skills
• Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
• Self-starter and ability to build initiatives from scratch.
• Comfortable working within a matrix organization with shared resources.
• Strong leadership and interpersonal skills, with the ability to build relationships across diverse constituencies.
• Excellent verbal and written communication skills.
• Proficiency in marketing analytics and performance measurement tools.

Preferred Qualifications, Competencies, and Experience

Special Physical / Mental Requirements

Campus Security Authority ResponsibilitiesNot Applicable.Special Instructions

Quick Link

Posting Contact InformationDepartment Contact Name and Titlet

Department Contact Telephone or Emailtsabo@unc.edu

Office of Human Resources Contact InformationIf you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.eduPlease note : The Office of Human Resources will not be able to provide specific updates regarding position or application status.Equal Opportunity Employer StatementThe University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.