Demo

Marketing Coordinator

University of North Dakota
Grand Forks, ND Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 3/28/2025

Marketing Coordinator

    496030
    Grand Forks, North Dakota, United States
    Marketing & Creative Services
    Marketing
    Full-time Staff
    Closing on: Feb 10 2025

Salary/Position Classification

  • $42,900 annual, Exempt
  • 40 hours per week

Purpose of Position

  • Coordinate with the Marketing Managers and other team members on the development and execution of integrated strategic marketing communications to assist with retention, enrollment and branding for the University of North Dakota.
  • Serve as the main point of contact for current student communications.
  • Use various systems and tools to develop and execute messaging in a timely and effective manner.
  • Work closely with a variety of UND departments to help them develop timelines, organize details and serve as project manager to ensure successful completion of projects from development through final evaluation.

Duties & Responsibilities

  • Collaborate with a team of professionals to assist with the coordination, production and implementation of branding, recruitment and retention messaging campaigns from the development stage to the final evaluation.
    • Coordinate the development, production, distribution and evaluation of traditional and digital communications in an effective, efficient and timely manner.
    • Manage and assess effectiveness of UND’s current student communications, including the Student Life Weekly newsletter, mobile app messaging and texting platform.
    • Write, edit and proofread student communications for various traditional and digital platforms.
    • Manage digital signage requests and the central feed for campus. Work with campus partners to update digital signs that do not meet standards.
    • Use a variety of UND systems and tools to manage communications, including for emails, digital newsletters, website content, digital signs, texting, mobile app, surveys, etc.
    • Track and report applicable metrics for various communication platforms.
    • Coordinate direct mail campaigns, including list management and mail merges for monthly letter mailings and ad hoc campaigns.
    • Assist with the development of email communications and drip campaigns for prospective students in the University’s Customer Relationship Management (CRM) systems.
    • Regularly review student communications to ensure accuracy, clarity, student-centered messaging and university branding. Provide feedback to Creative Team for enhanced effectiveness and creativity in design.
    • Follow UND Identity Guidelines and Brand Standards for design and writing.
    • Complete all assigned projects in an efficient, effective and timely manner.
  • Serve as a contributing member of the Division of Marketing & Communications and the University of North Dakota.
    • Contribute to an optimistic and enthusiastic workplace that challenges and energizes staff.
    • Support the workplace culture of the Division and University by demonstrating the professional conduct and values expected of all employees.
    • Participate in developing, implementing and continually evaluating the Division’s policies, processes and strategies and recommend changes when necessary.
    • Follow Division and University systems and protocols for resource, project and file management.
    • Actively participate in staff meetings, retreats, planning sessions, trainings, and other meetings/events as required.
    • Volunteer for at least two campus events per year.
    • Be forward thinking and explore new opportunities for growth and improvement. Continually improve and advance personal leadership through professional development and continuing education.
    • Complete annual professional development goals by attending workshops, listening to webinars, reading articles or other learning opportunities as they relate to marketing strategy, especially in areas of higher education marketing, leadership and student engagement.
  • Work with campus partners and Marketing Creative Services (MCS) team members to develop branding, recruitment and retention campaigns by serving as a strategic partner and project manager. Work with MCS team members to help campus partners develop appropriate marketing strategies, tactics and best practices to meet strategic goals, including:
    • Assist in developing, implementing and documenting communication plans and project requests, including goals, audience(s), strategies/tactics, timeline, budget and evaluation.
    • Build strong working relationships with partners, vendors and other service providers.
    • Assist with post-evaluation of projects to measure effectiveness/ROI (as applicable) and provide suggestions for future improvements.
    • Serve as a project manager and main point of contact for assigned projects.

Required Competencies

  • Exceptional organizational and planning skills with strong attention to detail.
  • Basic understanding of marketing principles strategies and tools.
  • Exceptional interpersonal and oral communication skills.
  • Demonstrated ability to think creatively, solve problems and make sound decisions.
  • Strong written communication skills, including writing marketing copy for various channels.
  • Ability to use and experience in Microsoft Office (PowerPoint, Excel, Word, Outlook), Internet, e-mail, and web research.
  • Proven ability to work independently and collaborate effectively as part of a team.
  • Ability to have grace under pressure and work efficiently under time constraints while producing high quality work.
  • Familiarity with current student marketing trends, strategies and tactics.
    Works in an environment with multiple deadlines, including demonstrated ability to prioritize and meet multiple requests.

Minimum Requirements

  • Bachelor’s degree in marketing, communications, advertising, business, management, or related field.
  • Experience working across a variety of marketing and communication channels.
  • Experience with content management systems (CMS) or marketing software (e.g. Mailchimp, Google Analytics) is desirable but not essential.
  • Experience working with customers/clients.
  • Successful completion of a Criminal History Background Check

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment.

Preferred Qualifications

  • 1 year of proven experience in a marketing, communications, copywriting, administrative or advertising position (including internships).
  • Experience writing and communicating marketing messages.
  • Experience working with digital newsletters and/or texting systems.
  • Experience using a website content management system.
  • Experience using CRM software.
  • Experience using a project management software.
  • Experience with graphic design or collaborating with a graphic designer to create marketing materials.
  • Experience working with direct mail and commercial vendors, including bid specifications, mailing list management and print production.
  • Experience marketing programs and events.
  • Ability to take information and simplify it into clear, concise text.
  • Familiarity with higher education marketing trends, strategies and tactics.

Please note, all employment postings close at 11:55pm CST.


Position Benefits

Benefits include single or family health care coverage (UND pays the full premium), life insurance, employee assistance program, retirement plans with generous employer contributions, annual & sick leave in addition to 10 paid holidays.

Optional benefits include supplemental life, dental, vision, flexible spending account, supplemental retirement plans.

UND also offers an employee tuition waiver and a variety of professional development opportunities.

Find out more about UND's great benefits and perks here!

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Departments
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Marketing & Creative Services

Categories
Categories

Marketing

Employment Type
Employment Type

Full-time Staff

Locations
Locations

Grand Forks, North Dakota, United States

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Additional Information

Find out why Grand Forks is Cooler.

All information listed in this position announcement will be used by Human Resources, the Hiring Department, and EO/Title IX for screening, interviewing and selection purposes.

Need help?

Please email the Human Resources Department at UND.humanresources@UND.edu or contact us by phone at 701.777.4226. If you anticipate needing any type of accommodation to participate in any portion of the University's employment process, including completion of the online application process, please contact our office in advance of your participation or visit.

Veteran’s Preference

Veterans claiming preference must submit all proof of eligibility by the closing date. Proof of eligibility includes a DD-214 or a copy of NGB 22 from National Guard or Reserve (with a unit located in ND) or certification from the applicant's unit command that the individual is expected to be discharged or released from active duty in the uniformed services under other than dishonorable conditions not later than one hundred twenty days after the date of the submission of the certification. If claiming disabled veteran status, proof of eligibility includes a DD-214 and a current letter of disability dated within the past year.

Confidentiality of Application Materials

Pursuant to NDCC 44-04-18.27, applications and any records related to the applications that identify an applicant are confidential, except records related to the finalists of the position, which are open to the public after the search committee has identified the top three or more finalists who will be invited to campus.

EEO Statement

The University of North Dakota is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or other protected characteristic. Women, minorities, veterans, individuals with disabilities, and members of other underrepresented groups are especially encouraged to apply. Applicants are invited to provide information regarding their gender, race and/or ethnicity, veteran’s status and disability status as part of the application process. This information will remain confidential and separate from your application.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University of North Dakota publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at UND.edu. You may also request a paper copy of the report from the UND Police Department located at 3851 Campus Road, Grand Forks, ND, 58202.

Salary : $42,900

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