What are the responsibilities and job description for the Manager, Brand Marketing and Advertising position at University of Rhode Island?
Position Information
Posting Number
SF01952
Job Title
Manager, Brand Marketing and Advertising
Position Number
109133
FTE
1.00
FLSA
Exempt
Position Type
Professional Staff
Union
PSA/NEA - Professional Staff Assoc
Pay Grade Level
Grade Level: 12
Pay Grade Range
Salary Hiring Range: $75,000 - $85,000
Status
Calendar Year, Full-time, Permanent
Department Information
Department
Marketing and Communications
Contact(s)
Please note: Job applications must be submitted directly online only at: (https://jobs.uri.edu)
Contact Phone/Extension
Contact Email
Physical Demands
Campus Location
Kingston
Grant Funded
No
Extension Contingency Notes
Job Description Summary
The search will remain open until the position has been filled. First consideration will be given to applications received by February 28, 2025. Applications received after February 28, 2025 may be reviewed depending on search progress and needs but are not guaranteed full consideration .
_______________________________________________________________________________________________________
About URI:
The University of Rhode Island enrolls approximately 17,000 students across its graduate and undergraduate programs and is the State’s flagship public research university, as well as the land grant and sea grant university, for the state of Rhode Island. The main campus is located in the historic village of Kingston, and the Bay Campus is located in Narragansett. Both campuses are near major beaches in a beautiful coastal community. URI is just 30 minutes from Providence, RI and within easy reach of Newport, Boston, and New York City.
_____________________________________________________________________________________________
Please Note: A hybrid remote work schedule is possible effective on the day of hire.
_____________________________________________________________________________________________
BASIC FUNCTION:
Assist the Assistant Director, Brand Marketing and Advertising in developing the strategic marketing and communications plan and all brand marketing and advertising initiatives for the University of Rhode Island. Identify marketing challenges and opportunities and recommend strategies for marketing University-wide efforts that serve to enhance and strengthen the reputation of the University among its internal and external stakeholders.
_______________________________________________________________________________________________________
About URI:
The University of Rhode Island enrolls approximately 17,000 students across its graduate and undergraduate programs and is the State’s flagship public research university, as well as the land grant and sea grant university, for the state of Rhode Island. The main campus is located in the historic village of Kingston, and the Bay Campus is located in Narragansett. Both campuses are near major beaches in a beautiful coastal community. URI is just 30 minutes from Providence, RI and within easy reach of Newport, Boston, and New York City.
_____________________________________________________________________________________________
Please Note: A hybrid remote work schedule is possible effective on the day of hire.
_____________________________________________________________________________________________
BASIC FUNCTION:
Assist the Assistant Director, Brand Marketing and Advertising in developing the strategic marketing and communications plan and all brand marketing and advertising initiatives for the University of Rhode Island. Identify marketing challenges and opportunities and recommend strategies for marketing University-wide efforts that serve to enhance and strengthen the reputation of the University among its internal and external stakeholders.
Duties and Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES:
In the area of Advertising Strategy and Campaigns: Develop and implement comprehensive advertising strategies to elevate the University’s visibility and reputation and drive student enrollment.
Oversee multi-channel advertising campaigns, including digital, print, radio, TV, and outdoor media, ensuring alignment with brand messaging.
In the area of Marketing Planning: Collaborate with University leaders, academic departments, and other internal and external partners to create and execute marketing plans tailored to specific Key Performance Indicators.
Conduct market research and analyze trends and competitive benchmarking to identify opportunities for outreach and engagement, both paid and organic.
In the area of Creative Content Management: Collaborate with communications colleagues and third-party partners to assist in the creation of engaging marketing content, such as long or short form video, traditional and digital advertisements, and social media assets, ensuring consistency with University branding.
Partner with internal teams and external agencies to develop high-impact campaigns and materials.
In the area of Digital Marketing: Assist digital advertising efforts, including social media, search engine marketing (SEM), and pay-per-click (PPC) campaigns.
Monitor campaign analytics and other performance metrics to optimize campaigns in real-time to improve current campaign ROI and inform strategy for future campaigns.
In the area of Budget and Vendor Management: Assist in managing the advertising and marketing budget, ensuring effective allocation of resources and cost control.
Assist in managing relationships with media agencies.
Negotiate with vendors and agencies for media placements and other marketing services.
In the area of Licensing and Trademarks: Assist in managing the University’s licensing and trademarks including managing partner relationships, discovering additional opportunities, and ensuring compliance.
In the area of Team Leadership: As appropriate, supervise marketing professionals, providing mentorship and professional development.
Foster collaboration across departments to ensure unified marketing and advertising efforts.
OTHER DUTIES AND RESPONSIBILITIES:
Perform additional duties as requested.
LICENSES, TOOLS, AND EQUIPMENT:
Personal computers, printers, relevant digital programs and software; Google Analytics, social media platforms.
In the area of Advertising Strategy and Campaigns: Develop and implement comprehensive advertising strategies to elevate the University’s visibility and reputation and drive student enrollment.
Oversee multi-channel advertising campaigns, including digital, print, radio, TV, and outdoor media, ensuring alignment with brand messaging.
In the area of Marketing Planning: Collaborate with University leaders, academic departments, and other internal and external partners to create and execute marketing plans tailored to specific Key Performance Indicators.
Conduct market research and analyze trends and competitive benchmarking to identify opportunities for outreach and engagement, both paid and organic.
In the area of Creative Content Management: Collaborate with communications colleagues and third-party partners to assist in the creation of engaging marketing content, such as long or short form video, traditional and digital advertisements, and social media assets, ensuring consistency with University branding.
Partner with internal teams and external agencies to develop high-impact campaigns and materials.
In the area of Digital Marketing: Assist digital advertising efforts, including social media, search engine marketing (SEM), and pay-per-click (PPC) campaigns.
Monitor campaign analytics and other performance metrics to optimize campaigns in real-time to improve current campaign ROI and inform strategy for future campaigns.
In the area of Budget and Vendor Management: Assist in managing the advertising and marketing budget, ensuring effective allocation of resources and cost control.
Assist in managing relationships with media agencies.
Negotiate with vendors and agencies for media placements and other marketing services.
In the area of Licensing and Trademarks: Assist in managing the University’s licensing and trademarks including managing partner relationships, discovering additional opportunities, and ensuring compliance.
In the area of Team Leadership: As appropriate, supervise marketing professionals, providing mentorship and professional development.
Foster collaboration across departments to ensure unified marketing and advertising efforts.
OTHER DUTIES AND RESPONSIBILITIES:
Perform additional duties as requested.
LICENSES, TOOLS, AND EQUIPMENT:
Personal computers, printers, relevant digital programs and software; Google Analytics, social media platforms.
Required Qualifications
REQUIRED:
1. Bachelor’s degree in marketing, advertising, communications, or a related field.
2. Minimum of five years of experience in advertising, marketing, or related field.
3. Demonstrated experience in managing multi-channel advertising campaigns.
4. Demonstrated experience with digital marketing tools and analytics platforms, including Google Analytics and social media platforms.
5. Demonstrated project management and organizational skills.
6. Demonstrated strong interpersonal and verbal communication skills.
7. Demonstrated proficiency in written communication skills.
8. Demonstrated ability to work with diverse groups/populations.
1. Bachelor’s degree in marketing, advertising, communications, or a related field.
2. Minimum of five years of experience in advertising, marketing, or related field.
3. Demonstrated experience in managing multi-channel advertising campaigns.
4. Demonstrated experience with digital marketing tools and analytics platforms, including Google Analytics and social media platforms.
5. Demonstrated project management and organizational skills.
6. Demonstrated strong interpersonal and verbal communication skills.
7. Demonstrated proficiency in written communication skills.
8. Demonstrated ability to work with diverse groups/populations.
Preferred Qualifications
PREFERRED:
1. Master’s degree in marketing, advertising, communications, business administration, or a related discipline.
2. Demonstrated experience working in higher education or non-profit organizations.
3. Demonstrated familiarity with customer relationship management (CRM) and marketing automation platforms.
4. Demonstrated ability to lead cross-functional teams and manage multiple projects.
5. Demonstrated knowledge of higher education trends and student recruitment strategies.
6. Demonstrated experience in licensing and trademark compliance, including the ability to oversee proper usage of logos, branding, and intellectual property both internally and with external partners and vendors.
_____________________________________________________________________________________________
ALL REQUIREMENTS ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES.
1. Master’s degree in marketing, advertising, communications, business administration, or a related discipline.
2. Demonstrated experience working in higher education or non-profit organizations.
3. Demonstrated familiarity with customer relationship management (CRM) and marketing automation platforms.
4. Demonstrated ability to lead cross-functional teams and manage multiple projects.
5. Demonstrated knowledge of higher education trends and student recruitment strategies.
6. Demonstrated experience in licensing and trademark compliance, including the ability to oversee proper usage of logos, branding, and intellectual property both internally and with external partners and vendors.
_____________________________________________________________________________________________
ALL REQUIREMENTS ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES.
Environmental Conditions
This position is not substantially exposed to adverse environmental conditions.
Posting Date
02/07/2025
Closing Date
Special Instructions to Applicants
Please attach the following 3 (PDF) documents to your online Employment Application:
(#1) Cover letter.
(#2) Resume.
(#3) Other Document – References – the names and contact information of three professional references. (Note: this document is required even though references may be listed on the application).
Quicklink for Posting
https://jobs.uri.edu/postings/14731
Applicant Documents
Required Documents
Optional Documents
- Cover Letter/Letter of Application
- Resume
- Other Document - References
Salary : $75,000 - $85,000
