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Senior Digital Content Strategist

University of Rhode Island
Kingston, RI Full Time
POSTED ON 12/13/2024
AVAILABLE BEFORE 2/5/2025
Position Information

Posting Number SF01875 Job Title Senior Digital Content Strategist Position Number 109248 FTE 1.00 FLSA Exempt Position Type Professional Staff Union PSA/NEA - Professional Staff Assoc Pay Grade Level Grade Level: 12 Pay Grade Range Salary Hiring Range: $70,000 - $75,000 Status Calendar Year, Full-time, Permanent

Department Information

Department Marketing and Communications Contact(s)

Please note: Job applications must be submitted directly online only at: (https://jobs.uri.edu)

Contact Phone/Extension Contact Email Physical Demands Campus Location Kingston Grant Funded No Extension Contingency Notes Job Description Summary

The search will remain open until the position has been filled. First consideration will be given to applications received by October 25, 2024. Applications received after October 25, 2024 may be reviewed depending on search progress and needs but are not guaranteed full consideration.

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Basic Function

Create, edit, and maintain university website content and other digital communications. Supervise professional staff within Communications and Marketing and provide direction and guidance to content producers across the University. Execute a variety of original digital projects compliant with University brand standards and website best practices. Manage and prioritize requests. Ensure quality and integrity of information released to external and internal audiences in accordance with established university policy.

Duties and Responsibilities

Essential Duties And Responsibilities

Collaborate with University departments and units in the areas of digital content development and maintenance.

Supervise and assist professional staff in communicating the brand, navigating University policy, and working with cross-departmental stakeholders.

Provide leadership to web publishers, digital content producers, and other media editors to effectively meet goals established by Communications and Marketing, colleges, departments, and the University.

Provide leadership in support of recruitment and retention, including comprehensive digital strategies surrounding marketing campaigns and other admission initiatives.

Study digital usage data to discover trends, strengths and areas of improvement, and to identify opportunities and develop strategies to capitalize on them; help units establish metrics to measure the efficacy of content solutions.

Provide strategic leadership on interactive projects: from initial concepts to wireframes, briefs, content decks, editorial calendars, style guides, and ongoing content curation.

Develop and evolve technical, branding, and style standards within Communications and Marketing and leverage these standards to advance the University’s mission.

Design workflows for publication and content lifecycle processes that include: content acquisition, content creation, review and approval cycles, localization models, content publishing, content analysis and content optimization and/or content archival.

Define and help colleges and departments establish content governance models from stakeholder interviews.

Other Duties And Responsibilities

Work with other units across the University on the creation and maintenance of web content in support of University priorities and day-to-day operations.

Maintain a high level of understanding of current developments in the assigned areas of responsibility and anticipate future needs.

Perform Other Duties As Required.

LICENSES, TOOLS, AND EQUIPMENT:

Personal computers (Macintosh experience preferred), and software, including: web development, photo/video editing, content management systems, and others as needed.

Required

Required Qualifications

  • Bachelor’s degree.
  • Minimum of five years’ experience in writing for the web and interactive content development.
  • Minimum of five years’ experience in information architecture and user experience.
  • Demonstrated experience with Web Content Accessibility Guidelines (WCAG).
  • Demonstrated knowledge of mobile-first and responsive design principles.
  • Demonstrated ability to work with diverse groups/populations.
  • Demonstrated strong interpersonal and verbal communication skills.
  • Demonstrated proficiency in written communications skills.
  • Demonstrated experience in customer service.
  • Demonstrated experience with web publishing platforms.

Preferred

Preferred Qualifications

  • Demonstrated knowledge of industry developments, trends, and practices.
  • Demonstrated supervisory experience.
  • Demonstrated experience in professional editing.
  • Demonstrated ability to work in HTML, CSS, JavaScript, and/or PHP.
  • Demonstrated professional experience with creative applications.
  • Demonstrated experience in multimedia creation, including online video/audio.
  • Demonstrated visual design experience.
  • Demonstrated experience with WordPress.
  • Demonstrated experience in customer service in higher education.

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ALL REQUIREMENTS ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES.

Environmental Conditions

This position is not substantially exposed to adverse environmental conditions.

Posting Date 10/08/2024 Closing Date Special Instructions to Applicants

Please attach the following 3 (PDF) documents to your online Employment Application:

(#1) Cover letter.

(#2) Resume.

(#3) Other Document – References – the names and contact information of three professional references. (Note: this document is required even though references may be listed on the application).

Quicklink for Posting https://jobs.uri.edu/postings/14091

Salary : $70,000 - $75,000

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