What are the responsibilities and job description for the AVP, Creative Services position at University of South Carolina?
Posting Number
STA00074PO25
Job Family
Communications and Marketing
Job Function
Marketing
USC Market Title
Associate VP, Marketing
Link to USC Market Title
https://uscjobs.sc.edu/titles/182821
Job Level
E2 - Directors and Executives
Business Title (Internal Title)
AVP, Creative Services
Campus
Columbia
Work County
Richland
College/Division
USC Brand Collaborative
Department
MKTG Creative Services
State Pay Band
Unclassified
Approved Starting Salary
$154,534
Advertised Salary Range
$154,534 - $190,000
Location of Vacancy
Part/Full Time
Full Time
Hours per Week
37.5
Work Schedule
Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department.
Basis
12 months
Job Search Category
Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Inclusive Excellence Statement
At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The University of South Carolina Brand Collaborative Division is seeking an Associate Vice President, Creative Services who will lead the development and implementation of innovative creative strategies to enhance the institution’s branding and communication efforts. This role requires a visionary leader with a proven track record in creative direction, graphic design, digital media, and project management. The Associate Vice President will oversee a team of creative professionals, fostering a collaborative environment that encourages creativity and excellence.
Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and at least 12 years of job related experience, including some prior management experience. Typically reports to a VP.
Required Certification, Licensure/Other Credentials
Preferred Qualifications
An MBA is preferred.
Knowledge/Skills/Abilities
The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of convictions – a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others. This person is by nature a risk-taker and has a high level of ambition. Of equal importance, this person must have unquestioned integrity.
Demonstrated knowledge of creative services, with progressive leadership and responsibilities.
Proven track record of successfully executing large-scale creative projects, from concept development to final delivery, while adhering to strict timelines and budgets.
Proven ability managing creative projects and ensuring the delivery of high quality and impactive creative content.
Ability to leverage research, analytics, and stakeholder input to inform creative and strategic planning processes.
Provide thought-leadership on cross-functional initiatives that reinforce USC’s value and relevance in the media marketplace among general audiences, donors, and other major constituents.
Establish and drive new and innovative ways to support USC’s marketing and branding initiatives, ensuring that results translate over all media (TV, interactive digital ads, social media, print, etc.) Strong portfolio showcasing innovative design and successful campaigns.
Work collaboratively with the internal/external teams and help lead all agency efforts.
Proven ability integrating various media for overall campaign strategies.
Demonstrated knowledge of creative services, with progressive leadership and responsibilities.
Proven track record of successfully executing large-scale creative projects, from concept development to final delivery, while adhering to strict timelines and budgets.
Proven ability managing creative projects and ensuring the delivery of high quality and impactive creative content.
Ability to leverage research, analytics, and stakeholder input to inform creative and strategic planning processes.
Provide thought-leadership on cross-functional initiatives that reinforce USC’s value and relevance in the media marketplace among general audiences, donors, and other major constituents.
Establish and drive new and innovative ways to support USC’s marketing and branding initiatives, ensuring that results translate over all media (TV, interactive digital ads, social media, print, etc.) Strong portfolio showcasing innovative design and successful campaigns.
Work collaboratively with the internal/external teams and help lead all agency efforts.
Proven ability integrating various media for overall campaign strategies.
- Print Broadcast
- Video Production
- Collateral
- Digital
- OOH
- Direct Marketing
Understanding and ability to concept and engage multi-culturally diverse audiences.
Ability to lead a creative team, make strategic decisions about work, present to clients and lead discussions to mutually beneficial decisions.
Able to think strategically and translate business objectives into creative solutions by intimately understanding market trends, consumer behavior and industry best practices.
Strong understanding of best practices related to designing digital platforms (website, social, video, interactive) as well as other various forms of media.
Demonstrates clear verbal and written communication skills; maintains confidentiality; works well under pressure; manages numerous ongoing tasks despite interruption; handles large volume of work; and shows attention to detail. Excellent memory and organizational ability in order to set priorities, organize workload, handle multiple responsibilities and meet deadlines. Must have the ability to balance and manage conflicting priorities. Research and coordinate various activities and details associated with meetings, retreats and business trips. Plan, organize and work independently. Develop presentation materials.
Ability to lead a creative team, make strategic decisions about work, present to clients and lead discussions to mutually beneficial decisions.
Able to think strategically and translate business objectives into creative solutions by intimately understanding market trends, consumer behavior and industry best practices.
Strong understanding of best practices related to designing digital platforms (website, social, video, interactive) as well as other various forms of media.
Demonstrates clear verbal and written communication skills; maintains confidentiality; works well under pressure; manages numerous ongoing tasks despite interruption; handles large volume of work; and shows attention to detail. Excellent memory and organizational ability in order to set priorities, organize workload, handle multiple responsibilities and meet deadlines. Must have the ability to balance and manage conflicting priorities. Research and coordinate various activities and details associated with meetings, retreats and business trips. Plan, organize and work independently. Develop presentation materials.
Job Duties
Job Duty
Develop and execute comprehensive brand building campaigns, manage the university’s visual identity, collaborate with various departments to ensure alignment with the USC brand platform and evaluate the effectiveness of creative initiatives.
Essential Function
Yes
Percentage of Time
15
Job Duty
Manage and coordinate the creative teams, marketing service teams and designing process for effective execution of projects and making decisions for the department. Facilitate collaboration and communication with account services, production, digital, video, and technical teams.
Essential Function
Yes
Percentage of Time
20
Job Duty
Lead and develop the creative team; provide clear creative direction, motivate, and inspire internal and external stakeholders.
Essential Function
Yes
Percentage of Time
15
Job Duty
Manage multiple design projects from concept to completion, creative strategy, creative development, full production execution. Oversee all levels of creative development-collateral, website, social, digital magazines, OOH, print, direct marketing video concepts, and support materials.
Essential Function
Yes
Percentage of Time
20
Job Duty
Actively strategize and contribute to the Hub’s growth; participate in the business development process, proposal creation and delivery presentations.
Essential Function
Yes
Percentage of Time
15
Job Duty
Conceptualize, present, and develop strategic concepts for highly effective marketing programs that exceed client goals, creating client loyalty.
Essential Function
Yes
Percentage of Time
15
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive
No
Hazardous weather category
Essential
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Job Open Date
01/31/2025
Job Close Date
03/16/2025
Open Until Filled
No
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by March 16, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Click here to learn more about why you should work at USC.
Quicklink for Posting
https://uscjobs.sc.edu/postings/182893
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Salary : $154,534 - $190,000