What are the responsibilities and job description for the Program Assistant Director of Digital Strategy position at University of Texas at Arlington?
Posting Details
Position Information
Posting Number
S06033P
Position Title
Program Assistant Director of Digital Strategy
Department
Vice President for Research
Location
Arlington
Job Family
Executive/Administration
Position Status
Full-time
Work Hours
Standard
Work Schedule
Monday – Friday; 8:00am – 5:00pm.
- There may be occurrences where work occurs after hours as well as on weekends or holidays.
Open to
External and Internal
Salary
Salary is commensurate based on qualifications and relevant experience.
Duration
Funding expected to continue
Pay Basis
Monthly
Benefits Eligible
Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
Job Summary
The Program Director of Digital Strategy is responsible for developing and implementing strategic digital initiatives for UTA research. The role will work closely with Marketing, Messaging and Engagement Office (MME) to build an effective working coalition of cross functional teams to support the overall digital messaging strategy around UTA research.
Essential Duties and Responsibilities
- Oversee the management and optimization of university-owned digital channels, including the website, social media, advertising, and email tools.
- Execute collaborations that drive system capabilities, audience engagement and actions, and brand awareness and reputation.
- Collaborate with cross campus content creators, designers, and developers to create engaging and impactful digital assets.
- Contribute to thought leadership on content development and digital media.
- Develop and implement a comprehensive digital strategy aligned with the university’s goals and objectives.
- Analyze key target audiences and their digital behavior to create tailored, measurable engagement plans.
- Serve as an expert for digital strategy, internal processes, and systems relevant to digital marketing.
- Ensure consistent branding, messaging, and user experience across all digital channels.
- Utilize analytics tools to monitor and report digital content performance.
- Advise on data interpretation, key findings, best practices, and action planning to stakeholders.
- Works to stay current with industry trends, emerging technologies, and best practices in content strategy and digital marketing.
- Performs other duties as assigned.
Minimum Qualifications
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- A minimum of three (3) years of experience in content strategy, digital content marketing, or a similar role.
- Must have experience with multiple social media platforms and analytics tool to analyze and build reports for content performance (e.g., CMS, Google Analytics, Meltwater, Sprout Social).
- Exceptional writing, editing, and proofreading skills with a keen attention to detail and basic understanding of SEO principles and content optimization techniques are also required.
Preferred Qualifications
- Master’s degree.
- Experience working in a higher education or academic setting; research, health, or science environment or government organization.
Knowledge, Skills and Abilities
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
- An ability to understand the University of Texas at Arlington’s brand, institutional goals and segmented audience profiles.
- Excellent oral, written and editing skills –with ability to shape and improve content for multiple target audiences and repackage materials for multiple uses.
- High standards of integrity, ethics, and performance.
- Ability to effectively manage tasks, people, and expectations.
- Self-motivated with a proactive, results-driven approach.
- Proficiency in Microsoft Office programs.
- Multi-media skills, such as online publishing, online photo presentation, etc.
- Knowledge of communication strategies, tools, techniques, and technologies.
- Positive, collegial, and collaborative work style.
Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Posting Detail Information
Number of Vacancies
1
Open Until Filled
Minimum Number of References Required
3
Maximum Number of References Accepted
3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
- * What is the highest level of education attained?
- GED
- High School Diploma
- Associate's Degree
- Bachelor's Degree
- Master's Degree
- PhD or equivalent
- * How many years of experience in public relations, communication, writing/editing or related field do you have?
- None/less than 2 years
- 2 to 3 years
- 4 to 5 years
- 6 or more years
- * How many years of experience do you have working in higher education?
- None/less than 1 year
- 2 to 3 years
- 4 to 5 years
- 6 years or more
- * How many years of experience do you have in digital media campaigns and content creation?
- 0-2 years
- 3-5 years
- 6-8 years
- 9 years
Documents Needed To Apply
Required Documents
Optional Documents
- Resume or CV
- Cover/Interest Letter
- Other Document(s)
- Relevant URL
Salary : $22
