Digital Content Strategist

Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation. Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 13,000 students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.

Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.

At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.

The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community.

Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.

The digital content strategist works with the Assistant Vice President for University Communications and Marketing to create and implement digital marketing strategies to align organic messaging with paid strategies for digital, web, social, and mobile applications, digital screens, etc. Create and manage narrative surrounding the University & the University brand to grow audience, increase enrollment, and contribute to the university strategic plan. This individual will research and execute best practices for optimizing our digital presence through research, testing, services, and digital technology developments to identify, monitor, and access cutting-edge digital opportunities. This individual will use analytical data to measure success and make strategic decisions. This role will trend-spot and identify audience preferences related to new campaigns and will liaise with UCM colleagues to optimize our user experience and ensure brand consistency. The creation of social media strategies will live within this position for building and executing social campaigns that maximize organic traffic and enhance constituent interactions with UWG.

1 -
Develops unique strategies and build upon current brand strategies within the digital arena to meet/exceed objectives' Executes projects to be high quality, on time, and costeffective/on budget. Fosters timeline development and monitors progress, ensuring deadlines are met. Develops strong, trusting relationships between campus clients and agency partners related to digital strategy, ideation, and execution. Manages campus expectations, bringing issues/concerns to attention before they become challenges. Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions, including rich media, site optimization, promotional ideas, mobile applications, social networks, etc. Manages the institution¿s digital screen presence, ensuring institutional content is deployed appropriately and monitoring departmental content for audience relevance and brand compliance. Manages the institution¿s official mobile application, disseminating relevant, timely information to a variety of audiences and liaising with campus partners and external vendors to optimize the application¿s performance and capacity. Writes communications briefs, ensuring that creative and media were effectively integrated. Collaborates in research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior. Maintains a total understanding of online target audience and mindset modes. Provides campaign performance reporting and analysis to UCM leadership. Produces own photo/video material and works with creative services to develop needed materials for social media
2 -
Develop and execute UWG's social media plan and strategy as part of the overall communication plan. Directs and manages social media policy, procedures, and guidelines to ensure compliance with them. Manages comprehensive social media strategy across all platforms. Demonstrates an extensive understanding of all social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and other emergent platforms ¿ Develops and implements creative, innovative and cutting-edge ways of promoting UWG through social media. Monitors realtime messaging on social media platforms. Responds to questions on social media about subjects such as admissions, academic advisement, academic programs, financial aid

3 -
Develop and execute UWG's social media plan and strategy as part of the overall communication plan. Directs and manages social media policy, procedures, and guidelines to ensure compliance. Planning, strategizing, and managing the President's and First Lady's social media presence on multiple platforms. Manages comprehensive social media strategy across all platforms. Demonstrates an extensive understanding of all social media platforms, including Facebook, Twitter, Instagram, Threads, LinkedIn, and YouTube. Develops and implements creative, innovative, and cutting-edge ways of promoting UWG through social media, such as Facebook Live events, viral videos, and contests. Monitors real-time messaging on social media platforms. Responds to questions on social media about subjects such as admissions, academic advisement, academic programs, and financial aid.

4 -
Provides training and education for university constituents on digital and social media policy and best practices.

5 -
Manages implementation of brand positioning on social media through student ambassadors, influencers, and other trending social avenues. Works with UCM and institutional leadership to disseminate information in challenge or crisis situations on an on-call basis.

Educational Requirements
Bachelor's Degree

Required Experience
Two to three years of professional experience in digital and social media development, implementation, marketing, and management and one year of experience in developing social media strategy.

Preferred Educational Qualifications
Master's Degree

Preferred Experience
Understanding of content management systems.

$62,000.00 - $64,500.00 Annually. Paid on a Monthly Basis.

KNOWLEDGE/SKILLS/ABILITIES
Excellent written communication skills. Photo and video experience. Highly organized and detail-oriented. Ability to work in a team environment as well as independently

Physical Requirements-Office Environment - Work normally performed in a typical interior work environment.

Decision Making /Consequences of Error
The digital content strategist serves in a critical role for building and executing social media strategies that maximize organic traffic and enhance constituent interactions with UWG. This role is also critical in the monitoring and managing of challenge and crisis communications that may impact our institutional reputation. The digital content strategist will be required to determine what posts to develop for creative messaging, including what events or messages to highlight; determine if a post made by others to UWG's social media channels should be referred to institutional leadership; determine if messaging posted on UWG-sponsored social media pages follows the university's social media policy; what methods should be used to train others on the social media policy; what metrics should be put in place to determine effectiveness.

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

The University of West Georgia is an equal employment, equal access, and equal educational opportunity, and affirmative action institution. It is the policy of the University of West Georgia to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50)

The mission of the University of West Georgia is to enable students, faculty, and staff to realize their full potential through academic engagement, supportive services, professional development, and a caring, student-centered community. The institutional mission and daily operation of the University of West Georgia are guided by our values that support our vision to be the best place to work, learn, and succeed: ACHIEVEMENT, CARING, COLLABORATION, INCLUSIVENESS, INNOVATION, INTEGRITY, SUSTAINABILITY, and WISDOM.