What are the responsibilities and job description for the Director, Live Events position at Unwell?
First, the myth - Gen Z grew up so addicted to their phones that they don't socialize in-person. Fact is Gen Z seeks IRL. At Unwell, we've proven that the key to engaging Gen Z offline is creating environments that inspire real connections and community.
Unwell is seeking an entrepreneurial Live Events Lead who can strategically establish an experiential line of business while also ensuring the creative and financial success of individual activations. This Los Angeles-based lead will be responsible for Unwell's IRL events; including annual planning, P&L management, innovative programming, best-in-class operations and post-mortem analysis.
The ideal candidate must have a deep understanding and passion for pop culture and understands the inherent connection between in-person events and social media content creation.
What You'll Do
- Create Unforgettable Experiences : Design compelling, profitable, and repeatable Gen Z-focused events that expand the Unwell lifestyle into new verticals, creative spaces, and regions.
- Drive Strategy and Results : Develop, pitch, and manage P&L for individual events and the annual slate, ensuring all goals are met.
- Innovate IRL : Collaborate with production companies and fabrication studios to deliver premium experiences that redefine the possibilities of in-person events.
- Plan Ahead : Own and maintain Unwell's Live Event calendar, projecting a minimum one-year roadmap of exciting activations.
- Build Partnerships : Identify co-branded opportunities and support the live events sales cycle.
- Lead With Excellence : Serve as the go-to expert and primary point of contact for all live event-related opportunities and challenges.
What We're Looking For
