What are the responsibilities and job description for the Social Media Producer position at Unwell?
About Us:
Unwell is a dynamic and innovative media company that thrives on connecting with audiences through compelling stories and impactful visuals. We’re looking for a creative, detail-oriented Producer/Editor to join our social media team and bring our brand to life across digital platforms.
Key Responsibilities:
Content Production:
- Plan, produce, and edit high-quality, engaging video and multimedia content for social media platforms, including Instagram, TikTok, YouTube, Facebook, and emerging channels.
- Collaborate with social media managers, designers, and marketing teams to align content with brand voice, marketing strategies, and campaign goals.
- Create short-form and long-form content tailored to platform-specific requirements and audience behaviors.
Creative Direction:
- Develop and pitch multiple creative concepts for video series, reels, and other media that resonate with target audiences for all IP managed by Unwell.
- Stay ahead of trends in digital storytelling, video editing techniques, and platform algorithms to keep content fresh and impactful.
Project Management:
- Manage the end-to-end production process, including pre-production planning, shooting, editing, and post-production workflows.
- Coordinate with internal teams and external vendors to ensure timely delivery of projects.
Optimization & Analytics:
- Monitor performance metrics for social media content and provide insights to refine future strategies.
- Experiment with A/B testing to determine the most effective formats, styles, and approaches for engagement.
Requirements:
Experience:
- 3 years of experience in video production, editing, and/or social media content creation.
- Demonstrated expertise with industry-standard editing tools (e.g., Adobe Premiere, Final Cut Pro, After Effects).
Skills:
- Strong storytelling and narrative-building abilities.
- Proficient in editing for various social platforms, ensuring seamless formats, transitions, and pacing.
- Basic graphic design and motion graphics experience is a plus.
- Exceptional organizational skills and ability to manage multiple projects under tight deadlines.
Knowledge:
- In-depth understanding of current social media trends, platform algorithms, and audience engagement strategies.
- Familiarity with analytics tools like Google Analytics, Sprout Social, or native platform insights.
Mindset:
- Creative thinker with a passion for storytelling and an eye for detail.
- Highly collaborative, proactive, and open to feedback.
