Editorial Director

Job Description

Job Description

Job Title :   Editorial Director

Reports to :  Senior Vice President, Marketing

Location :  Atlanta - Hybrid

FLSA Status :  Exempt

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment.

We’re excited to learn more about you! To apply for this position, please follow the link and instructions at the bottom of the job description. We look forward to learning about your interest in the role, your experience, knowledge and talents!

SUMMARY :

We are seeking a creative and data-driven Editorial Director to lead the creation, planning, and implementation of world-class editorial content across UP Entertainment’s streaming and digital platforms. This role involves setting the editorial direction with disciplined, data-informed content creation to entertain and engage audiences, growing our digital communities. The ideal candidate will have experience in digital media, organic audience growth, and leveraging cultural moments.

The Editorial Director will collaborate with various teams to ensure digital content (social media posts, blogs, brand collaborations, etc.) elevates UP Entertainment’s brand and resonates with target audiences, optimizing search and conversion. This role routinely applies SEO and CRO best practices, monitors emerging social platforms and digital media trends, and uses insights and analytics to refine our editorial voice, improve discoverability, and support business objectives. This role is pivotal in implementing content-based lead capture and conversions across multiple brands. This journalist-minded leader thrives in a fast-paced digital environment, builds agile workflows, understands the power of storytelling and has strong knowledge of digital media.

WHO WE ARE :

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment, celebrating its 20th anniversary this October, is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV , GaitherTV and Cine Romántico. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

UP Entertainment’s core values are : Be Uplifting, Be Your Best, and Be a Buffalo.

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE :

You are an exceptional editor who embodies positivity, energy, and excellence. Your passion for our customers and the creation and quality of digital content shines through, whether you are creating your own or collaborating with others. You ensure our content stands out, grabs attention, and aligns perfectly with our brand voice. As a data-driven content strategist, you fully utilize your expertise in streaming and digital platforms, as well as all social media channels. Your obsession with audience insights drives you to analyze digital metrics and data to continuously optimize engagement, growth and conversion, swiftly adjusting content strategies based on performance metrics.

You have a keen eye for innovation, leveraging trends and cultural moments to keep our content fresh and relevant. Your digital expertise and best practices for digital video content are shared artfully with others, ensuring audience growth within our digital brand ecosystems. As an exceptional project manager, you oversee multiple projects and brands, skillfully collaborating with cross-functional teams in a demanding, deadline-driven environment. You continuously seek feedback and improvement, fostering productive thinking. Your energy and collaborative spirit inspire strong teamwork and alignment with cross-functional stakeholders to ensure content plans are aligned with upcoming launches, premieres, and corporate objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES :

• Strategic Leadership : Direct editorial voice across brands and teams, plan content, manage calendars, and ensure messaging aligns with brand identity and KPIs.
• Content Creation : Lead the planning and execution for creation and publishing of digital content, ensuring brand voice consistency and cross-platform optimization. Develop highly engaging editorial concepts based on brand creative briefs and thorough understanding of brand strategy. Optimize editorial calendars using performance data. Develop content briefs that align with marketing goals and seasonal promotions, clearly defining content purpose (awareness, consideration, lead capture, etc.) and key performance indicators (KPIs). Approve major content pieces.
• Performance Analysis : Analyze data to track and assess KPIs, adjusting content strategies as needed to improve conversion rates.
• SEO & Social Media Optimization : Implement best practices in SEO and social media to maximize content visibility and lead generation.
• Digital Innovation : Stay updated on emerging trends and tools in digital content creation to keep editorial voice fresh and effective.
• Effective Teamwork : Work closely with brand and marketing stakeholders, content creators, and community engagement team to develop workflows and meet deadlines without compromising quality.
• Cross-Platform Alignment : Ensure content is amplified across social media and other digital platforms. Partner with external influencers and brands to expand reach.
• Lead Generation & Conversion : Develop content that grows and engages audiences to convert leads into trials and subscriptions.

EDUCATION / EXPERIENCE :

SKILLS

TECHNICAL SKILLS

To perform this job successfully, in addition to the skills and responsibilities noted above an individual must be proficient with Microsoft Outlook, Word, Excel and the following :

CERTIFICATIONS

This job currently has no certification requirements.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

OTHER :

This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment . Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.

TO APPLY : Visit UP Entertainments Careers Page . If you have previously applied with UP, please Login. If this is your first visit, select the career opportunity that is of interest to you. At the bottom of the job description, you will be prompted to create a candidate profile. Creation of an account is required to begin the application process.

For more information about UP Entertainment, our brands and values, please visit our website : www.upentertainment.com