What are the responsibilities and job description for the Marketing & Communications Coordinator position at UP Health System - Marquette?
UP Health System – Marquette
Who We Are:
People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. UPHS – Marquette is a 222 bed hospital and houses the region’s only Level II Trauma Center and Neonatal Intensive Care Unit (NICU). We also provide outreach with programs like annual health and safety fairs, health screenings for the entire family and more to keep our community healthy!
Where We Are:
In Marquette our fascinating history, rural landscape, abundant recreational opportunities, and welcoming people make the Upper Peninsula someplace special. From a thriving culinary scene to charming shops to historic lighthouses and museums, there is something for everyone in this beautiful lakeside gem.
Why Choose Us:
Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
Competitive Paid Time Off / Extended Illness Bank package for full-time employees
Employee Assistance Program – mental, physical, and financial wellness assistance
Tuition Reimbursement/Assistance for qualified applicants
Opportunities for education and training through partnership with Duke LifePoint Healthcare
And much more…
Position Summary:
The Marketing & Communications Coordinator is responsible for managing projects and executing marketing and communications tactics to support the goals of LifePoint Health. In close coordination with the Director of Marketing & Communications, the role is responsible for the implementation of marketing and communications plans for the assigned hospital, including: website and social media content maintenance; internal communications platforms (employees and physicians); public relations/earned media plan; coordination and engagement in local community events and sponsorships; and placement of paid advertisements.
Reports to: Director, Marketing & Communications
ESSENTIAL FUNCTIONS:
• Assist the Director of Marketing & Communications with the implementation of local and organizational strategic priorities
• Serve as on-site representation of marketing and communications with local stakeholders, as needed
• Coordinate advertising efforts with local hospital and regional/organizational leadership
• Promote hospital services through various types of media
• Responsible for physician relation activities related to marketing campaigns, physician events, referral development, identification of opportunities to collaborate with physician groups
• Develop relationships with key stakeholders internally and externally throughout the market area to position LifePoint in its community as a healthcare leader
• Coordinate crisis communications with Director of Marketing & Communications and HSC Communications
Minimum Qualifications:
Minimum Education
Bachelor’s degree in Communications/Marketing or related field
Required Skills
• Strong computer skills including Outlook, Microsoft Excel, and PowerPoint
• Detail-oriented self-starter with strong verbal communications and excellent writing, editing and proofreading skills
• Ability to take independent action to make sound decisions
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Strong project management skills with the ability to manage marketing initiatives from inception through completion
•Travel requirements: an average of 2–4 visits per month between UP Health System - Bell and UP Health System - Portage, as determined by leadership and the candidate.
Minimum Work Experience
• 3-5 years of Marketing, Communications, Public Relations, Journalism, or Related Field (Preferred)
Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran
