Marketing Lead

Job Overview : We are looking for a hands-on Marketing Lead with over 6 years of experience and a focus on content marketing, communications, building digital presence for portfolio companies, and sales support. This role is perfect for a generalist who excels at executing across multiple marketing functions and is driven to support sales efforts, particularly in targeting large, high-profile brands. The ideal candidate will have a proven track record of executing successful content strategies, strong project management skills and have a deep understanding of professional services industry dynamics and buyer behavior.

Key Responsibilities :

• Provide sales support by crafting high-quality sales decks, case studies, and marketing collateral that resonates with potential clients.
• Oversee content marketing initiatives, including blogs, social media, newsletters, and white papers, to align with brand strategy and business objectives.
• Develop sophisticated thought leadership content that demonstrates deep industry expertise and professional credibility.
• Create content strategies that target both potential clients and industry peers.
• Oversee the production of technical white papers, case studies, and research reports that showcase the firm’s specialized knowledge.
• Plan and execute events, including conferences, trade shows, webinars, and branded experiences, aimed at generating leads and building relationships with key stakeholders.
• Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.
• Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.
• Own the building and establishment of digital presence for all of our new portfolio companies as they launch.
• Develop and execute brand-building strategies that increase awareness and positioning in the marketplace for UP.Labs.
• Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.
• Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.

Qualifications :

Preferred Qualifications :

UP.Labs Summary : We build high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.

Location : Santa Monica, CA

Hybrid Work Environment : onsite Monday-Thursday, remote Friday

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