Social Media Marketing Specialist

Job Title:               Social Media and Marketing Specialist

Department:                 Creative and Sales

Reports to:                      EVP & Creative Director

Status:                             Full Time, in-person

Effective Date:               Immediate

Job Summary:

Up With Paper seeks a self-motivated and talented Social Media Marketing Specialist to lead our creative and sales initiatives across all social channels. This technical role is crucial in driving sales growth via a cross-functional approach. You will collaborate closely with the Creative and Sales teams to orchestrate the entire customer experience from exposure and beyond. This entry-level design studio position in New Haven, CT, reports to the Sales and E-commerce Manager and is an opportunity to prove your talents and grow with the company.

Essential Duties & Responsibilities:

Execute marketing plans for social media channels, including content calendars, posting, and reporting, based on direction from the Sales and E-commerce Manager.

·      Manage Key Social Platforms – UWP UWP Luxe Accounts.

o   Instagram/Facebook/LinkedIn

o   Pinterest

o   Mailchimp

o   B2B&B2C Websites

o   Tradeshows

o   Amazon

·      Media Campaigns:

o   Create, monitor, optimize, and report on social ads using Meta Ads Manager and other reporting platforms.

o   Work with Sales Manager to develop and implement campaigns for E-Blasts, Online Advertising, Social Media Platforms, and Search Engines relevant to our brands.

o   Develop and execute programs, such as co-promotions, partnerships, and giveaways, to build company and brand equity.

o   Make connections with meaningful and relevant influencers to elevate our brand.

·      Content Development:

o   Ability to create original content (e.g., visuals, editorial, etc.) for all social media platforms consistent with the UWP/Luxe brand.

o   Continually measure, evaluate, and improve the effectiveness of content within specific marketing campaigns.

o   Maintain a pulse on competitive activity and like-minded brands' social approach and identify new opportunities for UWP/Luxe to optimize our presence.

·      Photography and Graphic Design

o   Ability to shoot brand-appropriate images and videos for all platforms paired with Graphic Design, with a keen eye for detail and quality.

o   Adobe Creative Suite skills and other relevant video and photo editing software.

o   Experience with video production and visual content creation skills, with a keen eye for detail and quality.

·      Customer Service: SM

o   In charge of 24/7 community management on Instagram and Facebook and timely push sales requests to Customer Service and artist inquiries to Creative.

o   Serve as liaison to customer service representatives to ensure timely, positive experiences for customers engaging with the brand on social media.

o   Serve as social media risk management lead, accountable for recommending and executing a crisis communications plan if/when issues arise.

·      Budgeting

o   Manage UWP/Luxe spending against the Sales Manager's social media marketing budget, including boosting and paid promotions.

·      Excellent Data Analysis, Reporting, and Optimization:

o   Own channel-level performance forecasting and budget planning with excellent knowledge of Microsoft Office.

o   Proficiency in digital marketing tools and platforms, such as Meta Ads Manager and other relevant software.

o   Set and monitor/measure key performance indicators for social media tactics monthly, implement tracking tools, and possess an analytical ability to extract insight from data for future strategy development.

o   Monthly and quarterly reports on all efforts, including recommendations to enhance future success and maximize ROI

Required Skills/Abilities:

To perform this position successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below represent the knowledge, skills, and abilities required.

·      Excellent written and verbal communication skills with copywriting sensibilities, not reliant on AI

·      Collaborative mindset, able to articulate ideas clearly and convincingly, open to feedback and iteration.

·      Forward-thinker, idea-creator, and self-starter with a positive attitude, capable of balancing risk-taking, speed, and execution

·      Strong portfolio showcasing industry experience ideating, crafting, and directing strategic advertising.

·      Confidence in analyzing data, drawing insights, and developing reports and recaps to incorporate into future planning

·      Ability to work closely with the Sales Manager to create the strategy and development of all print ads, e-blasts, social media, and direct mail while maintaining brand identity.

·      Ability to Project Manage all workloads to in-house designers and freelancers

·      Elevated interest in pop culture, current events, digital trends, influencers, social media platforms, and current events.

·      A passion and understanding for company products, which will come through as a representative of Up With Paper across multiple platforms

Education and Experience:

·      2-4 years of experience as a Social media and marketing enthusiast in performance marketing

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands to finger, grasp, handle, feel or operate objects, tools, or controls. The employee is occasionally required to balance, stoop, kneel, crouch, reach with hands and arms, walk; lift, push or pull objects up to 10 pounds. Hand-eye coordination necessary to operate computers and various pieces of office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Absolutely no phone calls please.