What are the responsibilities and job description for the Marketing Lead position at UP?
Job Overview : We are looking for a hands-on Marketing Lead with over 6 years of experience and a focus on content marketing, communications, building digital presence for portfolio companies, and sales support. This role is perfect for a generalist who excels at executing across multiple marketing functions and is driven to support sales efforts, particularly in targeting large, high-profile brands. The ideal candidate will have a proven track record of executing successful content strategies, strong project management skills and have a deep understanding of professional services industry dynamics and buyer behavior.Key Responsibilities : Provide sales support by crafting high-quality sales decks, case studies, and marketing collateral that resonates with potential clients.Oversee content marketing initiatives, including blogs, social media, newsletters, and white papers, to align with brand strategy and business objectives.Develop sophisticated thought leadership content that demonstrates deep industry expertise and professional credibility.Create content strategies that target both potential clients and industry peers.Oversee the production of technical white papers, case studies, and research reports that showcase the firm’s specialized knowledge.Plan and execute events, including conferences, trade shows, webinars, and branded experiences, aimed at generating leads and building relationships with key stakeholders.Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.Own the building and establishment of digital presence for all of our new portfolio companies as they launch.Develop and execute brand-building strategies that increase awareness and positioning in the marketplace for UP.Labs.Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.Qualifications : 6 years of experience in marketing, with a focus on content marketing, communications and sales support.Demonstrated experience in supporting sales teams, particularly those targeting big brands and proven ability to create compelling sales decks, presentations, and marketing collateral that align with the sales strategy.Proven track record in developing and executing successful content strategies.Experience managing and mentoring creative teams, including remote workers.Strong project management skills with ability to handle multiple priorities.Deep understanding of professional services industry dynamics and buyer behavior.Ideally experience working in a venture studio / business building environment.Experience creating content for sophisticated B2B audiences.Strong analytical skills, with the ability to track and optimize marketing performance.Preferred Qualifications : Experience working in venture capital, tech startups, or high-growth environments.Ability to think creatively and outside the box to drive brand and sales success.UP.Labs Summary : We build high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.Location : Santa Monica, CAHybrid Work Environment : onsite Monday-Thursday, remote Friday#J-18808-Ljbffr
