What are the responsibilities and job description for the Paid Media Manager - San Diego position at Upgrow?
Job Description
Job Description
We’re a small and mighty team who’s fast growing (we’ve been Inc 5000 honoree twice now) and looking to grow into a world class leading agency, driving amazing results as marketers.
Many job descriptions are quick and generic, leaving you with lots of questions. This is meant to be a comprehensive look at the role, who it’s a good fit for, and how we operate as a company. With that disclaimer, you officially can’t get mad that it’s long!
Our application and hiring process is more in-depth than usual, and it is because we want to make sure you’re the right fit for us to ensure you’re set up for success here at Upgrow. So please take time to read and go through our hiring processes so you know what to expect.
If who we are sounds like a dream place to be, then you’ve come to the right place!
Key Outline
Below are the key outlines of our very comprehensive job description. Please take your time to read through each section carefully.
- Who we are
- Life at Upgrow
- What will you do?
- Show me the money
- Is this a good fit for you?
- Our recruitment process
Hello there
Are you looking to do the best work of your career as a marketer? Do you want to be part of a hardworking and collaborative team that will push and motivate you? Do you get excited about Paid Media strategies, A / B testing, mathematics / analytics and CRO?
If you answer yes, yes, and yes, keep reading - we’ve got something exciting for you.
Who we are
Hi, we’re Upgrow. We are a digital marketing agency focused on growth through Paid Media, SEO, and conversion-focused design and copywriting. We have a hybrid team in San Francisco and San Diego, as well as a remote team throughout the US and internationally.
We focus mainly on B2B lead generation, driving Marketing Qualified Leads and ultimately revenue for our clients to help their business bottom line. Our mission is to accelerate growth for remarkable brands – we work with businesses focused on high growth and ready to blow things out of the water!
Here’s how you and Upgrow can get aligned based on our core values :
You are results-driven, naturally competitive, and thrive on the challenge to achieve performance results for our clients as well as our internal company goals
You take pride in your craft and strive for excellence in the quality of the work produced
You are naturally curious and enjoy learning about the latest shifts in advertising trends / evolutions, technology advancements and product developments.
You actively seek out to make yourself available to help, share knowledge and support your teammates
Life at Upgrow
We are a blend of remote and hybrid in-office teams and our close-knit US and international teams are spread across multiple US time zones, covering coast to coast. This means asynchronous communication is paramount in order to maximize productivity and efficiency.
We are a high performing team that values output and results, vs input and micromanagement. This means we get sh
We are highly collaborative and very organized, where we communicate internally primarily on Slack / Zoom, use project management tools like ClickUp and Confluence to ensure projects / tasks are planned out and delivered on time.
Every week we have company-wide meetings to sync together and get company level updates (e.g. sales, ops, people), and have short 15-minute daily team huddles to ensure everyone is aligned and not blocked
For fun, we run monthly virtual happy hours, have in-person lunches (where possible) and have a dedicated Slack channel for non-work chatter so you can share your favorite emojis or photos from your weekend or vacation!
What will you do?
As a Paid Media Manager, you will be the main point of contact for 5-8 key client accounts handling account management, strategy, and project management. After studying each client and their industry, you'll develop a strategy to achieve their performance goals, not just traffic but more importantly conversions.
You'll then project manage the client strategy, campaign builds, audience build, creative and pixel tracking with the support of a Paid Media Specialist and the client. You will also provide reporting and project updates to clients in recurring meetings and handle client communications.
Must Haves :
Real Experience - you have a proven track record of Paid Media achievements, with typically 3 years of Google Ads / LinkedIn Ads experience of managing large budgets ($30k monthly)
Nice To Have :
Our work hours are typically your standard 40 / wk. Core working hours are 8 : 30am to 5 : 30pm in your time zone (except EST which is 9am to 6pm). This means during work hours, you are in a focused environment where you are dedicating your time and attention to Upgrow with a good internet connection and good work space.
Show me the money
Alright, let’s get to the point of why your time isn’t free but valuable. Here’s what we’re offering in exchange for your services :
Is this a good fit for me?
Obviously, we're biased, but here is our honest (as can be) assessment of the pros / cons of working at Upgrow — in this role.
Benefits to you and your career
Because we’re a small company, every single person matters in our team. You’re not some cog in a giant machine and the work that you do matters. We need people who have ideas to bring to the table and want to take action. This is your opportunity to step up to the plate and do things your way - this is the role in your career that you'll look back on fondly and know you created something truly special and innovative.
Did we mention we want to get sh
Because we are small and nimble, we’re able to identify high performers and move them quickly into larger roles and responsibilities vs. traditional conventions. We have performance incentives in place to reward high achievers
We offer the flexibility of remote work plus the advantage of in-person work to foster enhanced collaboration, engagement and connectedness
Who would NOT want to take this role
A good match for any role requires a great fit between team members and the company. There are amazing people who aren’t in the right time / space in their careers to thrive and appreciate every role. . . and that’s totally ok! Just trying to keep it real here.
It might not be a good fit for you, IF :
While we have some processes documented and our team are not newbies, we need you to bring ideas to the table and make things better. That doesn't mean you're on your own or starting from 0, but we do want you to drive with ownership and accountability. So if you're looking for more of a straightforward execution role, this is not it.
If you’re looking for a simple 9-5 job to collect a paycheck, then this isn’t a place. We need people who are passionate about what they do, and have strong ownership and accountability. This means sometimes you’re working longer hours in order to get the job done and ensuring work produced is to a high quality / standard.
Being in a small agency, we pride ourselves in our ability to be nimble and move quickly for our clients. This sometimes means pivoting and executing quickly, without having all the information in front of you. You need to have a sense of urgency, and not take your sweet time because you can’t handle the stress.
We’re looking for people who want to play to win vs. not to lose. This means you’re looking for reasons and excuses on why you can’t achieve your goals vs. figuring out what is needed in order for you to achieve your goals.
If your schedule requires high flexibility or you prefer working exclusively in the middle of the night, then this probably isn't your gig. If you are backpacking across Europe with sometimes spotty wifi then you're also going to have a hard time.
Dealing with people in-person gives you social anxiety
How We Hire : A Look Inside Our Hiring Process
Short conversation via Zoom video with our Administrator.
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Salary : $75,000
