What are the responsibilities and job description for the Social Media Manager-Contract position at Upward?
Job Summary:
We are seeking a creative and results-driven Social Media Manager to lead the social media strategies for our clients on a part-time/contract basis. In this role, you’ll manage multiple social media platforms, create engaging content, and develop innovative campaigns that increase brand awareness, engagement, and conversions. If you’re passionate about storytelling through social media and enjoy working in a fast-paced, collaborative environment, this position may be perfect for you.
Key Responsibilities:
• Social Media Strategy: Develop, implement, and optimize social media strategies across multiple platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok) to drive engagement and brand awareness.
• Content Creation: Create and curate high-quality content (graphics, videos, and copy) that aligns with the client’s brand and goals. This includes scheduling posts, maintaining content calendars, and overseeing day-to-day account management.
• Community Management: Actively engage with followers by responding to comments, messages, and mentions in a timely manner to build a strong online community.
• Campaign Management: Design, execute, and monitor organic and paid social media campaigns, conducting A/B testing to optimize performance.
• Analytics & Reporting: Track and analyze key performance metrics (engagement, reach, traffic, conversions), providing detailed monthly reports with actionable insights.
• Collaboration: Work closely with internal teams to align social media efforts with overall marketing campaigns.
• Trend Monitoring: Stay updated on industry trends, platform updates, and best practices to keep content innovative and relevant.
• Experience: 2 years of experience in social media management, ideally in an agency or client-facing role.
• Platform Expertise: Strong knowledge of social media platforms and best practices for Instagram, Facebook, LinkedIn, Twitter, TikTok, and more. Experience with scheduling tools (e.g., Hootsuite, Sprout Social, Meta Business) is a plus.
• Content Creation Skills: Proven ability to create compelling content (visuals, video, and copy). Experience with design tools such as Canva or Adobe Creative Suite is preferred.
• Analytical Skills: Proficiency in analyzing data from social media platforms and translating insights into actionable recommendations. Familiarity with tools like Google Analytics is a plus.
• Communication: Excellent written and verbal communication skills with the ability to adapt tone and style for different audiences.
• Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
Why Join Us?
• Flexible remote work environment
• Startup Marketing Agency
• Work with a dynamic, creative team on exciting projects for diverse clients
Equal Employment Opportunity:
At Upward Agency, we believe in fostering a diverse and inclusive environment. We are proud to be an equal opportunity employer and encourage applicants from all backgrounds to apply. We are committed to providing a workplace that is free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We believe that inclusion inspires innovation and are committed to creating an equitable space for all team members to thrive.