What are the responsibilities and job description for the Digital Sales Manager position at Urban One?
OVERVIEW:
The Digital Sales Manager’s responsibility is to work directly with our radio station’s sales teams to increase and maximize advertising revenue across our online network of websites. As well as managing Radio’s extended portfolio of digital targeting products and services. This individual will coordinate the sales and service of all advertising schedules for their assigned website properties.
Ideal candidates will have a thorough understanding of digital advertising and marketing strategy. They will be on top of shifting media trends, and how the web is impacting marketplaces and companies' business models. They will demonstrate an ability to think creatively, sell strategically, and communicate effectively internally and externally.
ESSENTIAL RESPONSIBILITIES:
- Oversee and coordinate integrated sales efforts for Radio One's local radio sales team, providing leadership and strategic direction to enhance their ongoing sales initiatives including:
- Provide continuous education to the local radio sales team on digital media sales ensuring they stay informed on industry trends.
- Develop comprehensive sales proposals for local sales staff and review station RFPs, offering strategic recommendations to maximize revenue potential.
- Coach local sales staff on effectively leveraging Radio One Digital properties to develop revenue-generating programs.
Establish and maintain territory sales agenda, prioritizing and organizing sales calls with local sales staff to ensure maximum return on investment.
Create unique integrated sales properties and promotions
Coordinate account strategy and sales plans with the VP of Digital Sales
Collaborate with the Ad Sales team to maximize revenue by efficiently managing advertising inventory and pricing for all revenue-generating programs.
Work with local sales team to gather, organize and submit all campaign details including creative assets to the Digital Client Services Team for campaign execution.
Own campaign delivery for all local digital campaign deliverables within markets of responsibility.
Monitor and evaluate local station’s online inventory and pricing
Submit monthly, quarterly and annual inventory and sales forecasts (by assigned station/market)
Collaborate with the digital department heads and team members to;
Bringing relevant local opportunities and helping to develop effective research and innovative marketing tools by pinpointing online consumer trends necessary to create a category and advertiser-specific strategic solutions
Analyze competitive (local) online media marketplace
KNOWLEDGE/SKILLS/ABILITIES:
- Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills, some travel required
- Complies with Network and Urban One’s mandatory training and adheres to related course deadlines
- Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy in a timely manner
- Provide ongoing guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate.
- Ensure team (s) attend mandatory department and/or mandatory company training (s) as required
- Submit to a criminal background check
- Legal right to work in the United States
EDUCATION and/or EXPERIENCE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice. This position is at-will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law. 2025
