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Promotions Director

Urban One
Charlotte, NC Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/3/2025

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Job Position : Promotions Director

Department : Promotions

Reports to : Marketing Director

FLSA : Exempt

Status : Full-Time

Work Location : Charlotte

OVERVIEW :

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70 stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media / Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple, to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

The Promotions Director is a key member of the Urban One team, working directly with Marketing, on strategic / creative development and management of revenue-generating marketing solutions and partnerships for existing and prospective clients with the Sales, Promotions and Digital departments. This position will work with Programming to develop winning promotional campaigns to drive ratings. The Promotions Director will develop and maintain strong community relationships. This is an active position and may require evenings and weekends on-site at community events.

ESSENTIAL RESPONSIBILITIES :

  • Ensure synergy between all on-air, online, and promotional initiatives
  • Maintain station brand Promotions Calendar for On-Air and Event Campaigns
  • Secure prizing and oversee the planning of weekly station contesting plans in conjunction with Sales, Digital, and Programming
  • Event Production : Assist with creation, coordination, and execution of Station events and Promotions throughout the calendar year
  • Develop and execute community relations partnerships to ensure the brands are being maximized
  • Oversee execution of station brand campaigns in coordination with Digital, Video, Programming, and Sales
  • Ensure all reporting staff has the necessary skills to perform their assigned job responsibilities at the highest level of professionalism and competence
  • Recruit, develop, and train team members and staff continuously, responsible for new promotion team employee training
  • Administration : Assign and manage projects, and maintain administrative tasks for the Promotions team, including duties around event space clearances / set-up, scheduling, routine departmental summaries / reporting, and other duties as required for the department

KNOWLEDGE / SKILLS / ABILITIES :

  • Must be at least 21 years of age
  • Must have a valid driver’s license and clean driving record
  • Present a positive and professional attitude and presence at all station events
  • The ability to multitask and prioritize job responsibilities under pressure in a fast-paced live media environment
  • High-level written and verbal communication skills, and the ability to communicate around multiple creative projects in a time-sensitive manner
  • Strong attention to detail and solid organizational and project management skills
  • Able to demonstrate big picture thinking as well as an ability to manage details related to promotions, brand marketing, and digital marketing
  • Complies with Network and Urban One’s mandatory training and adheres to related course deadlines
  • Demonstrated ability to lead, motivate, and direct a team, including :
  • Providing regular constructive feedback
  • Resolving issues / conflicts with diplomacy in a timely manner
  • Providing ongoing guidance and support for growth and development
  • Deploying effective coaching skills
  • Practical understanding of anti-harassment and discrimination laws
  • Ability to effectively administer performance reviews and corrective action plans as appropriate
  • Ensuring teams attend mandatory department and / or company training as required
  • Submit to a criminal background check
  • Legal right to work in the United States
  • EDUCATION and / or EXPERIENCE :

    BA Degree in Broadcasting / Journalism, Communications, Marketing, or a related field; Knowledge and / or experience in a radio / TV, and / or agency environment is strongly preferred. 3 years of related event / promotion experience and / or training; or equivalent combination of education and experience; Multi-cultural marketing / communications experience is a plus.

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