Urban Outfitters Brand Marketing Manager

Role Summary

We are looking for a Brand Manager to join our Brand Marketing & Partnerships team. This individual will play a key role in shaping the future of Urban Outfitters, with a focus across women, men, and home categories. Working closely with the Brand Marketing Director, this role will help build and implement brand plans that grow the business while fostering deep, meaningful connections with our consumers. 

The ideal candidate is forward-thinking, curious, and attuned to evolving consumer trends. They should have a strong understanding of the culture that defines creative trends and how it connects to the Urban Outfitters brand. This individual should have a solid grasp of the fashion and lifestyle landscape, be skilled at managing projects from inception to execution, and thrive in a collaborative, fast-paced environment. 

Role Responsibilities

• Support the development and execution of strategic brand plans aligned with the company’s goals. 

• Partner cross-functionally with creative, merchandising, and digital teams to bring innovative ideas to life.  

• Analyze market and consumer trends to identify opportunities and inform marketing strategies. 

• Assist in the creation of integrated campaigns, ensuring alignment across all consumer touchpoints. 

• Managing asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling.  

• Collaborate with external partners, brand partners, creators and vendors to deliver cohesive brand narratives across seasonality.  

• Partnering with the Analytics team to set KPIs, track campaign performance and provide insights to optimize future efforts. 

• Partner closely with our Creative team to ensure concepts, journeys, and tactical deliverables are met and align with objectives. 

Role Qualifications

• 5 years of relevant work experience in brand marketing 

• Bachelor’s degree in marketing, business, analytics, or a related creative field 

• Demonstrated ability of developing go-to-market plans for brands 

• Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity. 

• Excellent verbal communication skills, including presentation on complex business issues. 

• Fluency reading consumer data and crafting measurement and optimization plans.  

• Strong project management, problem-solving, and analytical thinking skills 

• Excellent relationship building skills and knows how to influence working teams and key partners.  

• Detail oriented. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction. 

• Familiarity with the latest trends, technologies, and methodologies in digital marketing, content creation, and social media. 

#UrbanOutfitters #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.