What are the responsibilities and job description for the Media Analyst position at Urban Recruits LTD?
A dynamic boutique creative agency in NYC is looking for an Experiential Designer & Analyst to lead creative performance analysis and testing across paid social media platforms such as Meta TikTok LinkedIn and others. In this role you will be responsible for both interpreting data and crafting creative testing strategies to optimize campaign performance. Your role will be central in analyzing performance metrics recommending creative enhancements and ensuring that datadriven decisions result in successful campaigns.
Key Responsibilities :
Creative Testing & Strategy : Develop and execute creative tests including A / B and multivariate testing to drive performance improvements for paid social campaigns.
DataDriven Analysis : Act as the primary analyst reviewing creative performance metrics (e.g. CTR CPA engagement rates) and making databased recommendations for creative optimizations and new tests.
Performance Reporting : Regularly report on the success of creative assets and campaign tests identifying trends and opportunities for enhancement.
Conceptual Proposals : Lead the ideation and proposal of new creative concepts informed by data analysis working closely with design and media teams.
Trend Analysis : Stay updated on industry trends particularly on Meta LinkedIn and TikTok to introduce innovative creative formats and experiences.
Collaboration : Partner with media buyers and creative teams to align creative strategies with overall media and business objectives ensuring continuous improvements in performance.
EndtoEnd Ownership : Manage the full lifecycle of creative performance analysis from data collection and hypothesis development to testing and optimization.
Key Qualifications :
Bachelor’s degree in Marketing Advertising Data Science or a related field.
35 years of experience in paid social media creative strategy and performance analysis ideally with a focus on Meta and LinkedIn.
Proficiency in paid social platforms (e.g. Meta Ads Manager LinkedIn Campaign Manager) and a deep understanding of how creative influences performance.
Strong data analysis skills with the ability to interpret metrics and translate them into actionable insights.
Expertise in A / B testing multivariate testing and performance tracking for digital campaigns.
Proven ability to recommend creative optimizations based on data insights.
Analytical mindset with creative problemsolving skills.
Strong communication and presentation skills to convey data insights and creative recommendations.
Ability to work independently and manage multiple testing and optimization projects concurrently.
Preferred Skills :
Experience with Google Analytics and other performance tracking tools.
Background in performance marketing with exposure to both B2B and B2C environments.
Salary Range : 80000 $100000
Salary : $80,000 - $100,000
