What are the responsibilities and job description for the Marketing Manager position at Urgent Care 360/Arkansas Pain Care Clinics?
Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of both traditional and digital marketing strategies, with a focus on analytics and performance marketing. This role requires creativity, strategic thinking, and the ability to analyze market trends to develop effective marketing campaigns that resonate with our target audience.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business goals.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Oversee content marketing efforts, ensuring high-quality copywriting that engages audiences.
- Manage marketing automation tools to streamline processes and enhance campaign effectiveness.
- Analyze campaign performance using analytics tools, adjusting strategies as necessary for optimal results.
- Collaborate with cross-functional teams to create cohesive advertising sales strategies.
- Monitor advertising performance across various platforms, including Google Ads and social media.
- Prepare reports on marketing performance metrics for stakeholders.
Skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in content marketing techniques and copywriting for diverse audiences.
- Experience with marketing automation platforms to enhance campaign efficiency.
- Knowledge of performance marketing principles and best practices in advertising.
- Ability to conduct thorough market research to inform strategic decisions.
- Excellent communication skills, both written and verbal, to effectively convey ideas and collaborate with teams.
- Familiarity with Google Ads and other digital advertising platforms is a plus.
Join us in shaping the future of our brand through innovative marketing strategies!
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Schedule:
- 8 hour shift
Ability to Commute:
- Little Rock, AR 72211 (Preferred)
Ability to Relocate:
- Little Rock, AR 72211: Relocate before starting work (Required)
Work Location: In person
Salary : $45,000 - $55,000
