What are the responsibilities and job description for the Marketing Director position at Ursuline Academy?
The Marketing Director guides, develops, and executes a comprehensive strategy that includes all aspects of marketing and communications, including print and digital materials, social media engagement, branding, and media relations, and meets the strategic goals of Ursuline Academy. Marketing activities serve to maintain the overall positive reputation of Ursuline Academy as well as build enrollment, create and maintain a culture of philanthropy, and strengthen alumnae connections. The candidate must demonstrate the ability to collaborate across departments and flexibly manage competing priorities within specific time constraints.
This is a leadership position requiring the ability to manage multiple projects simultaneously while having some hands-on responsibility for content creation. Positions directly reporting to the Marketing Director are Marketing/Communications Associate and Admissions Communication Coordinator. The Marketing Director reports to the President of Ursuline Academy.
As a coworker at Ursuline Academy, the Marketing Director is expected to nurture its Catholic identity and model/promote its mission.
KEY DUTIES AND RESPONSIBILITIES
- Develop and implement an annual communications strategy in collaboration with the President and department leaders, evaluating and adjusting as needed throughout the year. Create and monitor a detailed department budget.
- Advise and collaborate with department leaders to create and disseminate high-impact, high-quality, compelling content across multiple platforms for diverse audiences that aligns with Ursuline Academy's strategic goals.
- Advise and collaborate with the Advancement team to create impactful communications for fundraising campaigns, writing compelling cases for support and campaign messaging across digital and print channels.
- Advise and partner with the Admissions team to create and execute consistent outreach to prospective families throughout the annual enrollment cycle.
- Utilize SEO strategies to optimize website visibility and content, analyzing website traffic and user behavior using Google Analytics, as well as SMO techniques to optimize the Ursuline Academy brand on social media.
- Monitor data and performance metrics to assess communication effectiveness and adjust strategies accordingly.
- Develop and manage an annual, school-wide communications calendar to identify, schedule, and track marketing/communications activity.
- Ensure consistent use of style guides and brand materials in all external communications.
- Serve as primary contact for media inquiries.
- When necessary, vet, engage, and manage contractors in support of targeted communications goals.
- Stay informed on best practices in marketing/communications to keep strategies innovative and effective
- Complete additional duties as assigned by the President.
Qualifications
- Bachelor's degree in marketing, journalism, public relations, communications, or a related field
- 5 years of relevant work experience that includes leadership of a team and demonstrates achievement of expected outcomes
- Ability to clearly communicate and direct strategy, activities and timeline to Marketing team and others, and hold self and others accountable to the plan
- Ability to think critically, solve problems, make decisions and complete work thoroughly and with great accuracy
- Excellent writer, thoughtful about how to engage and motivate stakeholders with a broad range of perspectives and interests
- Experience with social media management and digital engagement strategies
- Strong project management skills, including budgeting
- Able to cultivate collaborative relationships with stakeholders inside and outside the Academy
- Self-motivated and proactive, anticipates needs and offers appropriate response
- Comfortable balancing multiple priorities and workstreams, remaining flexible and adaptive as project needs change
- Highly proficient with cloud-based technology tools
- Ability to maintain high levels of professionalism, integrity, and discretion
- Creative, flexible thinker
Physical Demands of the Position: This position requires the ability to frequently stand, walk, and sit; occasionally bend, stoop, and reach; and may require lifting and moving objects up to 25 pounds.
