What are the responsibilities and job description for the Senior Product Manager position at URUS Group?
Job Description
As a Senior Product Manager, you will lead the development and launch of innovative products from conception through to market introduction. You will play a crucial role in crafting our international offerings and strengthening our competitive position in the market. Your strategic oversight will ensure that initiatives driven at the parent company level are effectively executed within daughter companies, enhancing global coherence and local impact.
Key Responsibilities :
Go-to-Market Strategy : Develop and execute comprehensive go-to-market strategies that align with leadership at the parent company and are tailored for effective execution at the daughter company level. This includes logical organization of information, crafting compelling product positioning, and establishing distinct market differentiators.
Marketing and Sales Support : Oversee the implementation of effective marketing messages, marketing campaign and sales tools, including literature, brochures, digital content and promotional items that support field sales globally and address any product line issues, ensuring alignment across daughter companies.
Operational Strategy and Execution : From insights gathered through market analysis, develop strategic opportunities for targeted marketing campaigns. Coordinate and discuss these campaigns with each daughter company to tailor approaches that maximize local market impact and coherence with global objectives.
Performance Management : Monitor and achieve global product line sales and margin targets. Oversee the assessment of product line performance through sales trends, margins, demand, and brand perception analyses at daughter companies. Initiate market research to inform strategic decisions and create a feedback loop that spans across organizational tiers.
Training and Compliance : Drive global training initiatives in line with regulatory and internal guidelines. Manage cross-functional projects with a focus on marketing aspects, ensuring compliance and alignment between the parent and daughter companies.
Agile Methodology Application : Implement Agile methodologies throughout the product development phases, ensuring that both parent and daughter company teams are synchronized during sprint planning and reviews.
Metrics and Analytics : Develop and utilize metrics to assess the success of product features. Analyze outcomes to refine and enhance product offerings, coordinating efforts across departments at both the parent and daughter company levels.
Internal Ambassadorship : Serve as the internal face of the product, acting as the primary point of contact for all product-related queries. Ensure product integrity throughout its lifecycle by adhering to legal and compliance standards.
Product Discovery and Development : Lead product discovery efforts to deeply understand customer needs and customer experience, translating these insights into actionable product requirements. Facilitate the translation of customer needs and features into clear requirements that guide the development team. Oversee the development of new products from pilot to scalable solutions, ensuring they meet international market needs.
Technology Innovation : Harness the latest technological innovations, such as generative AI, to enhance customer experiences and achieve business objectives.
End-to-End Ownership : Act as the end-to-end owner of the product lines, responsible for their adoption, customer satisfaction, and overall cost-effectiveness.
Qualifications :
- Minimum 5 years experience in product management, particularly in software product management and international business development.
3 years of product ownership within a single company required
About Us
As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry - AgSource, Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 10 operating companies in 17 countries and employs approximately 2,800 people
