Work Dynamics Americas Marketing Lead

We are looking for a Senior Marketing Director to lead our Americas Work Dynamics marketing team:

• Are you a senior marketing expert with a proven track record of growing B2B brands, able to influence key stakeholders on best marketing practice and deliver against business and sales objectives?

• Have you got a laser like focus on the client/audience and can you turn that focus into compelling campaigns that get cut-through in a crowded market?

• Can you evolve and build new client facing propositions that can help us differentiae in the market?

• Can you deliver multi-channel marketing strategies with confidence and allocate marketing budgets to drive revenue growth?

• Do you enjoy working with teams and leading them through change and developing their capabilities?

• Can you integrate marketing platforms into the sales process – using data intelligently and effectively to create BD opportunities?

We are looking for a Senior Marketing Director to drive all marketing activity across this space, from articulating how our products benefit businesses via product marketing collateral to segmented B2B campaigns targeting sector specific enterprises who need advice on their carbon footprint or employee engagement. It will involve working with our client facing teams to help them be part of our marketing evolution. It will require motivating both stakeholders in the business and in other parts of the marketing organization to try new things, learn and adapt. It will require bringing together our marketing teams across Americas to think through the buyer journey and apply relevant local tactics to engage them. We are looking for a hands-on communicator, able to work in a fast-paced environment to meet the needs of a growing business, someone able to manage multiple stakeholders while ensuring organizational style enables planning and delivering with impact across multiple markets. An exciting, challenging, rewarding and influential role within a busy professional services marketing and communications team awaits the successful candidate.

What the role involves:

Responsible for the Americas Enterprise marketing strategy, activities and budget. Working across our Global and Americas marketing teams to ensure we create tools and platforms fit for both our enterprise business lines and our global brand.

What this job involves:

• Align the annual marketing strategy with our business plans.

• Identify buying audiences, their path to purchase, build insights and use them to create compelling value propositions across all our residential markets and channels

• Create Enterprise brand offerings that link into the broader JLL brand and purpose and compels Enterprise customers and clients to choose JLL

• Ownership and management of product marketing campaigns across all sales channels for Work Dynamics

• Build new channels to those audiences and lead the development of content that will engage the client and build our relationship with them

• Delivery of multi-channel brand and product selling campaigns, positioning JLL as Enterprise expert

• Leveraging the data from our marketing platform to drive more sales productivity

• Championing an Enterprise mindset and omni-channel consistency across all customer touchpoints

• Leverage the latest technology to ensure productivity and efficiency across our business (marketing automation, self-service tools, turnkey campaigns)

• Forecast, justify, own and manage the budget and link that to growth objectives

• Set, monitor and report on marketing strategy

• Participate in the quarterly presentations and run monthly planning meetings

Skills required:

• Demonstratable experience of partnering with sales teams to run successful demand generation campaigns

• Comfortable with planning and optimizing paid campaigns (based on engagement metrics and KPIs)

• Successful in a number of B2B / sector segments

• Proven track record of working in and with technology platforms to enable brand and sales development

• Ability to integrate global campaigns with local initiatives – e.g. sustainability theme

• Proven track record of working across multiple markets and regions

• Ability to segment the market and build insights and plans based on that buyer segmentation

• Confidently communicate with senior business stakeholders and clients

• Ability to work in a dynamic, fast-paced sales environment across multiple countries

• Keeps abreast of marketing trends and news and knows how to leverage marketing automation and self-service tools

• Consultative in identifying business needs and presenting strategic solutions

• Excellent communication and relationship building skills

• Customer-centric mindset

• Demonstrates proactive approach to problem solving

• A passion for content, tech savvy, creative and an eye for detail

• The confidence to challenge the norm

What you can expect from us

You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things. Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...