Head of Healthcare Product Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals : partnering with our customers, our communities, and each other.Job Description

The Head of Healthcare Product Marketing will play a pivotal role in defining and executing go-to-market strategies for integrated payments solutions designed for Hospitals, Health Systems and Medical Practices. This person will work with Product Management, Sales, Channel Marketing and other functions to drive awareness, demand generation and customer engagement across our direct and partner distribution channels and will collaborate with product management to provide meaningful insights to inform product roadmaps and future product strategy.Key areas of responsibility : Product Positioning and Messaging :

Develop and refine product positioning that uniquely differentiates Elavon’s payments solutions for the healthcare space aimed at Hospitals, Health Systems, and Medical Practices of all sizes.Go to Market Strategy :

Design and activate go-to-market strategies for the Elavon Healthcare Solutions, ensuring cross-functional alignment and successful market adoption, activation and usage. Clearly define routes to market strategy across direct and indirect sales channels. Support new product launches, coordinating internal and external communications, sales enablement and channel marketing.Customer and Market Insights :

Conduct voice of customer, voice of sales research as well as other market research and competitive analysis to identify trends, customer needs, pain points and jobs to be done as well as opportunities for differentiation in the healthcare industry. Use these insights to inform product development and go-to-market strategies.Sales Enablement and Support :

Build out and maintain a sales playbook, client presentations, collateral, case studies and technical collateral requests to support efforts to engage customers and close deals. Coordinate with internal training.Content Development :

Lead the creation of product related thought leadership, white papers, and other content to demonstrate Elavon’s expertise in the healthcare market as well as the financial and business impact of using Elavon’s solutions.Adoption, Engagement and Usage :

Partner with Channel Marketing, Digital, and Corporate Marketing to develop and implement integrated campaigns that drive adoption, engagement and usage of Elavon’s products and services.Tracking and reporting of marketing activities.Basic Qualifications : Bachelor's degree, or equivalent work experience10 or more years of related experience in marketing and marketing strategy with proven ability to deliver resultsPreferred Skills / Experience : Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and servicesStrong organizational, interpersonal and team building skillsExcellent verbal, written and presentation skillsAgility in thinking and delivery, along with proven ability to take direction in support of company goalsStrong decision-making and problem-solving skillsProven ability to independently manage multiple projects and assignments that are completed on time and on budgetProficient computer navigation skills using a variety of software packagesMBA or equivalent markers of high achievement are a plusBenefits : Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) : Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

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