What are the responsibilities and job description for the Marketing Analytics Reporting Lead position at US Bank?
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers / Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and / or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program / channel level insights and centralized experimentation strategy and governance.
The Marketing Analytics Reporting Lead is a key leader with the Marketing Analytics Product Owner team. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value, and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals / needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation; and realization of an offshoring talent model to burst on delivery as needed. The applicant will feel at ease querying databases, integrating data from multiple / disparate sources, and developing dashboards / tools that surface actionable insights for users.
Leader responsibilities :
- Aligns to all KPI / data definitions for marketing analytics space
- Liaisons with EACX team to ensure alignment on all reporting
- Builds and maintains all last-touch attribution (LTA) reporting tools (paid / owned channels) and any additional reporting needed to support the Marketing Measurement space
- Provides owned channel program and channel level insights to help drive horizontal optimizations
- Drives marketing measurement innovation, including but not limited to : establishing hardened / last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI / genAI driven insight generation
- Defines and implements an offshore contractor strategy to meet the needs of the team
Basic Qualifications
Preferred Qualifications
Location Expectations
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.
The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Benefits :
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
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