Marketing Manager - Creative Job at US Bank in Chicago

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

We are seeking a talented and innovative Creative Marketing Manager to join our marketing team.

As the Creative Marketing Manager, you will be responsible for developing, implementing and executing successful creative and marketing campaigns that align with our company’s goals.

You should possess excellent marketing campaign development skills, creative problem-solving abilities, a strong understanding of current marketing trends and the ability to give clear direction to agency partners for design and copywriting.

This is a marketing manager role leading creative development for multiple business banking products and projects. Experience marketing to small business owners or working with deposits, lending and payments business banking products is a plus.

Responsibilities

• Create compelling ads that resonate with small business owners for use in display, social, video, direct mail and any other assigned channels.
• Lead the planning and implementation of the company’s creative marketing strategy for assigned products and projects.
• Provide creative direction to designers, copywriters and ad agencies to guide development of creative assets for print and digital channels.
• Oversee the schedule and production of creative for marketing campaigns.
• Review and approve advertising and marketing materials for brand consistency, value proposition inclusion and key messages.
• Monitor and assess and report on the performance of marketing campaigns and initiatives.
• Utilize market research to guide creative direction and to understand the needs of our customers.
• Manage the creative marketing budget and ensure cost-effectiveness for your assigned projects.
• Collaborate with other departments to develop innovative ideas that solve business problems.
• Ensure the company’s brand message is consistent across all channels.
• Stay up to date with the latest marketing trends and technologies.

Qualifications

Basic Qualifications

Location Expectations

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Benefits :

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.

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