AD/Sr. AD, Patient Marketing - Oncology Job at US Company in Ridgefield

We are looking for a talented patient marketer for our upcoming oncology asset, zongertinib for Her2 mutated NSCLC. This individual will develop and implement our patient activation strategy, collaborate with our patient support services teams, as well as with patient advocacy to ensure patients with this condition are aware of zongertinib.

Duties & Responsibilities

• Develop, implement and manage brand plan tactics (patient facing content, branded and unbranded, patient activation tactics, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies / vendors. Develop and implement patient / caregiver strategies for the brand plan as well.
• Work with A'I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
• Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
• Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of Boehringer’s specialty portfolio.
• Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, bridge, etc.).
• Implement competitive and appropriate patient support services including product education and device training where appropriate.
• Coordinate activities with internal and external partners / vendors to support and ensure the effective implementation of marketing plans / tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.

Requirements

This is a dual-level posting. Candidates will be hired at the level commensurate with their experience and business need.

Associate Director, Patient Marketing

Bachelor’s degree from an accredited institution required; MBA preferred.

Five-plus (5 ) years of experience in the US pharmaceutical industry, including three (3) years US pharmaceutical marketing experience or other relevant experience; Oncology Marketing experience strongly preferred.

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)

Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.

Demonstrated project management skills.

Demonstrated ability to manage budget and resources.

Demonstrated ability to achieve results in a highly matrixed organization.

Job primarily is operational / tactical in nature but requiring a creative and innovative approach.

Has developed knowledge and skills in own discipline; still acquiring higher level skills; Works with moderate guidance in own department of knowledge.

History of successful performance.

Proficiency in MS Office, Outlook and database applications.

Ability to travel (will include overnight travel).

Sr. Associate Director, Patient Marketing

Bachelor’s degree from an accredited institution required; MBA preferred.

Eight-plus (8 ) years of experience in the US pharmaceutical industry, including five (5) years US pharmaceutical marketing experience or other relevant experience; Oncology Marketing experience strongly preferred.

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).

Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.

Demonstrated leadership skills.

Previous supervisory experience preferred.

Plus Associate Director level requirements listed above, starting with ‘Demonstrated project management skills’.

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