What are the responsibilities and job description for the Scientist for Content Marketing Job at US Company in Boston position at US Company?
The Scientist for Content Marketing is responsible for collaborating with internal teams and developing marketing contents in a variety of forms. He / she should be familiar with writing for the web, email marketing, and blog strategy and execution. He / she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation.
Job Responsibilities :
- Write, edit, and promote informative and engaging content, including blog posts, emails, brochures, e-newsletters, whitepapers, case studies, website pages, infographics, and video scripts
- Maintain a content calendar to support various marketing campaigns and initiatives
- Use marketing software to design, execute, and track high-impact email marketing campaigns
- Engage with our sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in our existing assets, and identify relevant topics for new content
- Manage content projects from start to finish — from topic selection to content development to quality reviews of the final product to promotional messaging
- Execute service-line marketing initiatives, including program launches
- Update website content and recommend and implement site improvements
- Work with outside vendors, agencies, and consultants as necessary
- Provide other general marketing program management support as needed
Required Skills and Experience :
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