What are the responsibilities and job description for the US Company is hiring: Manager, Social Media in New York position at US Company?
Position : Manager, Social Media
Location : Dumbo, Brooklyn (Hybrid : 3 days in office, Tuesday-Thursday)
Reporting to : Senior Manager, Brand & Campaign Strategy
Type : Full-time
ABOUT US :
Soko Glam is a pioneering leader in the beauty industry, passionate about helping people discover and embrace their best skin. We are committed to fostering a culture of innovation, collaboration, and growth in everything we do. As we continue to expand, we are looking for a dynamic and driven individual to join our team as the Manager, Social Media to help shape and execute our social media strategy.
ABOUT THE ROLE :
As the Manager, Social Media, you will play a pivotal role in driving Soko Glam’s presence across social platforms, engaging with our audience, and building a thriving online community.
This is an exciting opportunity to lead social strategy, oversee execution, and manage a lean, high-performing team in a fast-paced, hybrid work environment. We’re looking for someone who is passionate about beauty and skincare, owning social media as a key driver for brand and business growth, and creating relevant & engaging content across social platforms. This person is an innovative and creative thinker, has a deep understanding of what it takes to drive social success, and is adept at translating performance data & metrics into actionable learnings & insights.
You will bring creativity, dependability, and expertise to this role, thriving on pushing boundaries and exploring innovative ways to connect with our audience and accelerate Soko Glam’s social growth.
KEY RESPONSIBILITIES :
- Collaborate with the Senior Manager of Brand & Campaign Marketing to develop and execute a comprehensive social media strategy that aligns with Soko Glam’s brand voice, business and campaign goals, and target audience.
- Maintain a content calendar tied to product / campaign focus and relevant cultural moments, prioritizing organic growth and engagement.
- Manage social media content creation, scheduling, posting, and community engagement across various platforms (e.g., particular emphasis on TikTok and Instagram, in addition to other platforms such as YouTube, Facebook).
- Collaborate with internal teams and external partners to deliver high-quality, engaging, and on-brand content.
- Conduct competitive benchmarking and analyses of competing content strategies.
- Prepare weekly, quarterly, and campaign-specific social media reports, with actionable recommendations to optimize future content.
- Monitor social media performance metrics, analyze data, and provide actionable insights to optimize strategy and drive growth.
- Lead and participate in live events and broadcasts, showcasing the brand’s personality and expertise.
- Serve as a proactive and dependable project manager, ensuring timely execution of campaigns and initiatives.
- Stay updated on emerging social media trends, tools, and platform updates, and incorporate them into strategies where applicable.
- Provide leadership and mentorship to the social media team, fostering a collaborative and innovative environment.
WHAT WE’RE LOOKING FOR :
WHY JOIN SOKO GLAM?
If you’re ready to take on this exciting role and bring your expertise to a fast-paced, innovative team, we’d love to hear from you!
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