What are the responsibilities and job description for the Optimization Specialist position at US Tech Solutions, Inc.?
Job Description:
We are looking for an outstanding digital marketer/optimization specialist to help bring new ideas,
personalized experiences and communications to life. This position is a unique opportunity to ideate and
design testing strategies that will shape the future of our customer experiences. As a member of our
Digital Experience and Center of Excellence team, you will be working in a fast-paced environment with
passionate leadership and will have the ability to make a huge impact enterprise-wide.
The ideal candidate must be creative and collaborative. You will help identify new ways for our
customers to engage with our digital properties. You will use analysis, creativity, and experiments to
drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties.
This role will focus on data-driven test planning and execution that will lead to actionable insights and
optimizations.
Your goal will be to help grow self-service digital adoption by utilizing your skills in multivariate and A/B
testing strategies to test new concepts and winning combinations. You will design and execute
experiments, measure the results, and generate insights from data across all marketing channels so that
we can do more of what works and less of what doesn't.
The ideal candidate is a strong problem solver, blending creative and analytical skills to solve challenging
and complex problems. You are a great communicator and will interface cross-functionally with different
teams including Digital User Experience, Brand and Product Marketing, Analytics and Technology teams.
Responsibilities:
• Assist in the development and testing of digital experiences
• Objectively deliver testing insights and use data-driven decision making
• Build dashboards and analyze areas of opportunity
• Create reports to measure impact of campaigns on key performance indicators
• Collaborate with analysts, visual designers and product owners to support tests
• Effectively partner cross functionally to problem-solve and deliver solutions to testing questions
• Ensure accuracy of data across multiple Testing tools
• Communicate insights and findings across a variety of stakeholders and teams
• Help drive the expansion of existing optimization program with new and innovative processes
• Lead campaign updates and develop presentations with supporting materials to deliver the
results
Experience:
• A thorough understanding of transactional design for applications and content pages utilizing a
mobile first approach.
• Experience working with A/B and Multivariate Testing platforms
• Experience with optimizing highly trafficked web pages for performance
• Understand responsive design approaches
• Strong usage of Web Analytics report suites such as Adobe Analytics
• Experience working with a Testing tool such as Adobe Test & Target
• Background in building Analytics dashboards and summarizing insights
• Understanding of segmentation and creation of audiences
• Dedication to customer service and the flexibility to meet the demands of assigned projects;
enthusiasm and passion for getting the job done.
• Sound business and financial acumen, balanced by a talent for creative thinking and problem
solving.
• Ability to follow critical business processes to ensure quality and timely execution of initiatives.
• Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast
paced environment.
• Ability to perform writing for status updates and presentations.
Skills:
• Strong writing, verbal and overall communication skills, plus a comfort level in presenting to
team members, senior managers clients and vendors.
• Proven leadership experience and effectively manage difficult situations.
Education:
• Bachelor's degree and one to three years of relevant work experience are required.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are looking for an outstanding digital marketer/optimization specialist to help bring new ideas,
personalized experiences and communications to life. This position is a unique opportunity to ideate and
design testing strategies that will shape the future of our customer experiences. As a member of our
Digital Experience and Center of Excellence team, you will be working in a fast-paced environment with
passionate leadership and will have the ability to make a huge impact enterprise-wide.
The ideal candidate must be creative and collaborative. You will help identify new ways for our
customers to engage with our digital properties. You will use analysis, creativity, and experiments to
drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties.
This role will focus on data-driven test planning and execution that will lead to actionable insights and
optimizations.
Your goal will be to help grow self-service digital adoption by utilizing your skills in multivariate and A/B
testing strategies to test new concepts and winning combinations. You will design and execute
experiments, measure the results, and generate insights from data across all marketing channels so that
we can do more of what works and less of what doesn't.
The ideal candidate is a strong problem solver, blending creative and analytical skills to solve challenging
and complex problems. You are a great communicator and will interface cross-functionally with different
teams including Digital User Experience, Brand and Product Marketing, Analytics and Technology teams.
Responsibilities:
• Assist in the development and testing of digital experiences
• Objectively deliver testing insights and use data-driven decision making
• Build dashboards and analyze areas of opportunity
• Create reports to measure impact of campaigns on key performance indicators
• Collaborate with analysts, visual designers and product owners to support tests
• Effectively partner cross functionally to problem-solve and deliver solutions to testing questions
• Ensure accuracy of data across multiple Testing tools
• Communicate insights and findings across a variety of stakeholders and teams
• Help drive the expansion of existing optimization program with new and innovative processes
• Lead campaign updates and develop presentations with supporting materials to deliver the
results
Experience:
• A thorough understanding of transactional design for applications and content pages utilizing a
mobile first approach.
• Experience working with A/B and Multivariate Testing platforms
• Experience with optimizing highly trafficked web pages for performance
• Understand responsive design approaches
• Strong usage of Web Analytics report suites such as Adobe Analytics
• Experience working with a Testing tool such as Adobe Test & Target
• Background in building Analytics dashboards and summarizing insights
• Understanding of segmentation and creation of audiences
• Dedication to customer service and the flexibility to meet the demands of assigned projects;
enthusiasm and passion for getting the job done.
• Sound business and financial acumen, balanced by a talent for creative thinking and problem
solving.
• Ability to follow critical business processes to ensure quality and timely execution of initiatives.
• Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast
paced environment.
• Ability to perform writing for status updates and presentations.
Skills:
• Strong writing, verbal and overall communication skills, plus a comfort level in presenting to
team members, senior managers clients and vendors.
• Proven leadership experience and effectively manage difficult situations.
Education:
• Bachelor's degree and one to three years of relevant work experience are required.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary : $40 - $43
