What are the responsibilities and job description for the Global Senior Brand Marketing Manager position at US Tech Solutions?
Job Description :
The Global Senior Brand Marketing Manager plays a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.
This individual will be responsible for developing insight-driven strategies, understanding (and representing) cultural nuances, leading the creation of comprehensive toolkits and ensuring seamless collaboration across various teams to deliver exceptional campaigns that elevate client’s brand presence - ultimately driving awareness and consideration for client.
Responsibilities :
Develop and execute global seasonal campaign strategies based on thorough market research, audience insights, and brand objectives.
Craft compelling campaign briefs that clearly articulate the campaign vision, goals, target audience, messaging, and key performance indicators.
Spearhead the development and execution of global toolkits that provide regional teams with the necessary assets and guidance to adapt and implement campaigns effectively.
Ensure toolkits include all necessary creative elements, messaging guidelines, and best practices to maintain brand consistency across regions.
Foster close collaboration with cross-functional teams, including production, creative, channel, and regional marketing teams to ensure successful campaign execution.
Implement creative testing insights and learnings to optimize campaign performance and drive continuous improvement.
Share best practices and insights with regional teams to elevate the overall quality and impact of global campaigns.
Experience :
10 years of experience in brand marketing, with a proven track record of developing and executing successful global campaigns.
Experience working with cross-functional teams and managing complex projects.
Skills :
Experience in the technology industry.
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable campaign plans.
Creative and innovative mindset, with a passion for storytelling and brand building.
Excellent project management skills, with the ability to prioritize and manage multiple deadlines.
Collaborative and team-oriented approach, with the ability to build strong relationships across teams and regions.
Education :
Bachelor's degree in Marketing, Communications, or a related field.
About US Tech Solutions :
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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