What are the responsibilities and job description for the Specialist, Market Research position at US Tech Solutions?
Responsibilities :
- Conducts primary / secondary market research, performs thorough statistical analysis of research data. Provides information in concise / well-written reports to assist in strategic / marketing plan. Manages major marketing / sales projects, makes recommendations on product enhancement / performance, market demographics, new market potential, sales predictions / goals. Prepares / analyses statistical comparisons of industries / companies, makes recommendations to product line.
- Manages major marketing / sales projects. Projects may include promotional campaigns, conferences, and / or strategic planning. Develops / conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development, and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan, timeline, and budget.
- Analyses primary and secondary market research data and provides concise, well-written reports to members of management. Examines statistical data to forecast future market trends. Analysse potential new market segments and competitors market demographics.
- Provides primary input to the division's strategic plan and marketing plan. Makes recommendations on product development / enhancement, distribution channel strategies, and positioning against competitors.
- Analyses customer satisfaction / dissatisfaction with products and processes, which may include pre and post campaign or conference feedback. Leads the marketing and sales team into focused goals and projects and develops annual marketing plan.
- years market research and analysis and strategic planning.
- Required Skills and Abilities : Strong knowledge of primary and secondary research techniques. Strong knowledge of marketing principles and techniques. Strong project planning and analytical / critical thinking skills. Excellent verbal and written communication skills. Ability to handle confidential or sensitive information with discretion. Demonstrated proficiency in spelling, punctuation, grammar skills.
- Required Software and Other Tools : Microsoft Office. Work Environment : Typical office environment
- Required Education : Bachelor's degree Any field
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About US Tech Solutions :
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity,
national origin, disability, or status as a protected veteran.
