What are the responsibilities and job description for the Director of Brand Experience position at USA Football?
USA Football, founded in 2002, designs and delivers premier educational, developmental, and competitive programs to lead, strengthen, and grow the sport of football.
As the sport’s governing body, a member of the U.S. Olympic & Paralympic Committee (USOPC), and the United States’ sole delegate to the International Federation of American Football (IFAF), USA Football assembles and directs U.S. National Teams for international competition including IFAF championships and international multisport competitions such as The World Games and the 2028 Summer Olympic Games.
As an independent 501(c)(3) non-profit, we also partner with leaders in medicine, child advocacy, and athletics to support positive football experiences for youth through adult amateur players.
As a 100% remote workplace, USA Football’s team is composed of diverse, talented individuals who collectively strengthen the organization through their dedication and enthusiasm in leading, growing and advancing the sport of football for all. Day in and day out, we strive to be a high performing team through our BE100 culture .
These are some of the core values we live by as an organization :
- We support and serve the football community.
- We collaborate and lead.
- We embrace innovation.
- We pursue excellence in everything we do.
- We act with integrity.
- We strive for inclusiveness.
- We inspire passion for the sport.
As part of the USA Football, we’re proud to offer benefits that support a work / life balance while assisting you both professionally and personally :
Generous Paid Time Off :
Professional Development and Community :
JOIN OUR TEAM
Have you decided you’re ready to become part of a growth-oriented company that supports the professional development of employees and paves the way for career growth? If so, now is the time to check out the opportunities USA Football has available for you.
Position : Director of Brand Experience
Location : Remote
Job Id : 293
of Openings : 1
Reports to : CEO
Classification : Exempt
Supervisory Position : Yes
Overview :
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
We are seeking an experienced Director of Brand Experience to lead the creation, execution, and alignment of our brand strategy. This role requires a deep understanding of brand positioning, strategy development, and the operationalization of brand initiatives to ensure consistency across all areas of the organization. The ideal candidate will have extensive experience driving brand alignment within an organization and translating strategy into actionable plans that deliver measurable results.
Key Responsibilities :
Craft a comprehensive brand strategy that reflects the organization’s mission, values, and goals while resonating with target audiences.
Translate the brand strategy into actionable processes, tools, and frameworks that can be adopted organization-wide.
Lead the execution of brand initiatives, campaigns, and activations across social, digital, print, events, sponsor activations, and experiential platforms.
Work closely with senior leadership to advocate for and align brand objectives with organizational priorities.
Establish KPIs and metrics to evaluate brand performance, awareness, and perception.
Qualifications :
As required by the Equal Pay Transparency Act, USA Football provides a reasonable range of minimum compensation for roles. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, education, etc. The pay range for this position is as follows : $86,657 - $147,551.
This position is eligible to participate in an annual incentive program. Must meet requirements.
USA Football is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility : This role has supervisory responsibilities.
Work Environment : This job primarily operates in a remote office environment. This role routinely uses standard office equipment such as computers and phones.
Physical Demands : Requires the ability to sit for more than four hours per day, reading, listening, stooping, bending and manual dexterity.
Position Type / Expected Hours of Work : This is a Full-Time remote position.
EEO Statement : USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.
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Salary : $86,657 - $147,551
