What are the responsibilities and job description for the Marketing Intern position at USA Softball of West Virginia?
REPORTS TO: Commissioner/Director and National Office Communications Manager
DURATION: Spring, Summer, Fall, and Winter
LOCATION: Hybrid (Remote work outside of events, on site for events.)
PURPOSE OF POSITION: Supports the marketing within the local association. This internship is responsible for social media strategy, content creation, and community engagement. The intern works closely with local association leadership offers experience in a professional workplace and is an ideal training environment for the marketing/professional sports industry.
RESPONSIBILITIES
- Assist in creating engaging, high-quality content (graphics, photos, videos, captions) and manage regional social media channels, including Instagram, Facebook, Twitter, and TikTok.
- Monitor and engage with fans, athletes, coaches, and local softball communities across social media platforms by responding to comments, messages, and mentions.
- Assist in real-time social media coverage of regional events and tournaments, including live tweeting, Instagram stories, and behind-the-scenes content.
- Support the planning and scheduling of social media posts to ensure consistent content flow and alignment with USA Softball’s marketing calendar.
- Stay current on social media trends, hashtags, and best practices, incorporating these into regional campaigns to increase engagement and reach.
- Assist in tracking and analyzing social media metrics to gauge the effectiveness of regional campaigns and improve future content strategies.
- Work closely with the national marketing team and local associations to ensure alignment of messaging and content across all platforms.
- Edit and produce all content for social media platforms provided by the photo/video intern and associated teams. Capture video content of games and special events as assigned.
- Assist with other tasks as directed by the Local Association Commissioner or Working Director.
- Support general communication efforts, including generating content for various publications and social media platforms with special attention to USA Softball grassroots programming.
- Maintain good attendance and punctuality.
QUALIFICATIONS AND REQUIREMENTS:
- Must be enrolled in a college credit internship program, preferably pursuing a degree in business, sports administration, marketing, communications or a related major.
- Internship requires a minimum of 10-20 hours per week.
- Must be able to pass a background check and SafeSport trained upon hiring.
- Superior attention to detail, especially under pressure of deadlines.
- Strong communication skills and customer service orientation.
- Excellent verbal and written communication skills.
- Strong knowledge of social media platforms (Instagram, Facebook, Twitter, TikTok, etc.) and content management tools.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite, or similar) is a plus.
- Strong written and verbal communication skills with an ability to create engaging content.
- Basic understanding of social media metrics and analytics. Flexible and adaptable, willing to work non-traditional hours, including evenings and weekends, as necessary.
- Passionate about diamond sports.
This internship is unpaid and open to undergraduate and graduate students.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
