Marketing Regional Director

About USANA Since 1992, USANA has provided the world with the highest-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. But our commitment to excellence goes far beyond our products. USANA is dedicated to share our vision of health by empowering a global family of incredible employees based in more than 20 different markets around the world. Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued. USANA has repeatedly been named one of Utah’s Best Companies to Work For by Utah Business magazine, one of America’s Best Companies to Work For by Outside Magazine, one of the Best Places to Work for in the Direct Selling Industry by Direct Selling News, and named a top employer by Best of State. Who We Are Looking For We are looking for a strategic, highly innovative professional to join the USANA’s market development team as a marketing regional director. In this position, you will identify and leverage market-specific opportunities to connect product owners with targeted regional demands. You will also lead regional marketing initiatives to align with global product positioning and drive brand awareness, sales, and efficiency through regionalization and localization strategies. What You Will Do as USANA’s Regional Marketing Director Develop and drive go-to-market regional sales strategies for each product category (Nutrition, Skincare, Active Nutrition), prioritizing regional market product requests and needs. This includes developing sales tactics and strategies for effective selling Partner with Product Owners to lead market and Distributor feedback loops through the product development process Compile and maintain a regional marketing framework to ensure consistency and standardization, even with changes in personnel Work with local teams to localize regional strategies, providing guidance and coaching to refine local marketing strategies and execution plans Work closely with the Regional Vice President to align strategies and ensure successful execution of regional initiatives Identify and leverage opportunities to gain market share, foster collaboration, and drive sales growth by collaborating with global and local teams to identify emerging trends, engagement & consumption patterns, track and analyze marketing and promotional performance, adjusting strategies to optimize results Ensure compliance with industry regulations and ethical standards, staying updated on best practices and industry trends Background and Skills You Will Need Bachelor’s degree in marketing, business, communications, health-related science, or related field required Minimum of 10 years’ relevant industry experience, with a minimum of 5 years in management positions within Direct Selling. Regional experience is a strong advantage Experience in strategic alignment, effective product positioning, and a deep understanding of regional markets’ business culture, dynamics, and direct selling Ability to build rapport and communicate effectively with regional markets’ field leaders and the senior management Excellent command of both written and spoken English; proficiency in Chinese and/or other assigned markets’ dialect is a plus What Will Make You Standout Knowledge of direct sales distributor compensation plans and products Benefits of Being Part of the USANA Family We offer incredible benefits like health, dental, vision, life, and disability insurance; on-site medical and mental health clinic, chiropractic visits, massages, fitness classes, and a full-service gym; free and discounted USANA product; 401k match and profit-sharing bonuses; internal and external opportunities for learning and development; paid parental leave for both primary and secondary caregivers, and generous paid time-off to help you balance work and home! __ USANA Health Sciences, Inc. will never ask candidates to submit personal identifiable information via email or attachments. Such information will only be collected by candidates logging into and submitting through our secure HR management portal. If you are requested to provide information via an unsecure source, please delete the email and contact USANA directly.