What are the responsibilities and job description for the Content Marketing Manager position at Userpilot?
About Userpilot
Userpilot is a fast-growing B2B SaaS platform empowering companies to deliver exceptional in-app user experiences, driving user onboarding, engagement, and product-led growth. With a rapidly growing global customer base, we're transforming how digital products engage with users across multiple channels.
We’re looking for an innovative and versatile Content Marketing Manager to craft high-impact content tailored specifically for our diverse customer personas.
The Role
As our Content Marketing Manager, you will be central to our growth strategy, producing engaging, high-quality content across multiple formats and platforms. Your work will directly fuel our demand generation and account-based marketing (ABM) initiatives.
Key Responsibilities
- Produce exceptional content tailored to Userpilot’s customer personas, including ebooks, courses, downloadables, social media posts, industry reports, YouTube videos, shorts, single-image, video, and thought leader ads.
- Assist in developing highly engaging assets for social media and ABM campaigns.
- Collaborate closely with designers and video producers to create visually compelling content.
- Plan and host webinars and conduct insightful interviews with industry thought leaders, boosting Userpilot's thought leadership presence.
- Facilitate influencer partnerships and communications.
Requirements
- 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
- 2 years of hands-on experience with creating high quality content for B2B (ideally mid-market to enterprise)
- Exceptional creativity and storytelling skills; adept at turning complex ideas into clear, engaging content.
- Demonstrated experience creating diverse content formats for different marketing channels.
- Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.
- Strong communication skills and a collaborative mindset to work effectively with cross-functional teams.
- Stong camera presence and personal brand (or willingness to work on their personal branding)
- Perfect Professional Level English Language Skills.
Benefits
- Competitive salary and growth-based bonus opportunities.
- Flexible work setup: Hybrid from our Dublin or Austin HQs.
- Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps).
- Opportunities to attend international conferences and team offsites.
- Generous education budget for professional development and certifications.
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Userpilot is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
