What are the responsibilities and job description for the Senior Growth Manager position at Userpilot?
About Userpilot
Userpilot is a fast-growing B2B SaaS platform focused on helping companies deliver more engaging product experiences for their users. With 200,000 monthly visitors and 1000 paying customers, we’re on a mission to transform user onboarding and product-led growth (PLG) for businesses worldwide.
We’re seeking a Senior Growth Manager to streamline and optimize our inbound acquisition channels, refine processes, and uncover new revenue opportunities.
The Role
As our Senior Growth Manager, you will play a pivotal role in optimizing our inbound channels and creating scalable frameworks for our Sales and Marketing teams. You will lead critical initiatives like Conversion Rate Optimization (CRO), trial activation, segmentation, and building PLG expansion levers. Reporting to the executive team, you’ll have a clear Head of Growth pathway, shaping the future of Userpilot’s strategic growth.
Key Responsibilities
- CRO Audit & Optimization
- Conduct a comprehensive CRO audit across acquisition funnels (demo requests, trial signups, key web pages).
- Benchmark metrics against industry averages, identifying low-hanging fruits and bottlenecks (e.g., /pricing page conversions, demo sign-up rates, ICP trialist adoption).
- Develop and execute action plans to improve inbound processes, collaborating closely with Performance Marketing and Product teams.
- Streamline Inbound SDR Process
- Optimize lead selection for inbound SDR, incorporating smart automation while maintaining personalized outreach.
- Reduce manual tasks by implementing workflows (notifications, tasks, sequenced messaging) in HubSpot or related tools.
- Ensure seamless hand-off from Marketing Qualified Leads (MQLs) to SDRs.
- Trial Activation
- Evaluate the quality of incoming trialists, their use cases, and commercial potential to improve activation flow.
- Identify ICP (Ideal Customer Profile) leads quickly for smooth handover to Sales and SDR teams.
- Collaborate with Product and RevOps to enhance the onboarding experience and boost trial-to-paid conversion rates.
- Future Growth Projects
- HubSpot clean-up (lead scoring, assignment).
- Run A/B tests for CRO improvements or channel optimization with Performance Marketing.
- Develop new activation flows and messaging, leveraging personalization for high-intent web pages.
- Explore AI-driven approaches for workflow automation and content customization.
Requirements
- 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
- 2 years of hands-on experience with HubSpot.
- Strong analytical and quantitative mindset; comfortable with data-driven decision-making.
- Experience with workflow optimization, ideally involving AI tools or agents.
- Some performance marketing experience (paid acquisition, retargeting, etc.).
- Excellent communication skills with a collaborative, cross-functional mindset.
Benefits
- Competitive salary and growth-based bonus opportunities.
- Flexible work setup: Hybrid from our Dublin or Austin HQs.
- Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps).
- Opportunities to attend international conferences and team offsites.
- Generous education budget for professional development and certifications.
