What are the responsibilities and job description for the Communications Specialist position at usm?
Job Summary
The Communication Specialist will support content development across the University’s website. This position will be responsible for generating high-quality, engaging web content, working closely with campus partners to align web content with institutional marketing strategies and goals. The Communication Specialist reports to the Assistant Director for Web Strategy and Development.
Primary Job Duties and Responsibilities
- Generates high-quality, engaging web content for usm.edu in alignment with the University’s marketing and communications priorities. Considers web user needs and search optimization to develop and organize web content.
- Writes and edits web copy, ensuring accuracy and consistency. Identifies appropriate images and videos for maximum impact.
- Inputs, organizes, and formats web content using a content management system, ensuring optimal web usability and engagement. Ensures content remains updated while implementing web accessibility practices to ensure compliance.
- Utilizes analytics tools to retrieve website data to measure effectiveness. Interprets data to make recommendations and generate reports.
- Collaborates and engages with units across campus to understand and address website needs.
- Facilitates regular CMS training to content editors across campuses, sharing institutional digital guidelines and best practices.
