Director of Marketing

Education and Experience »

• At least 7 years of experience in the gaming industry with at least 3 years at a managerial or supervisory level in gaming Marketing or Player Development. (Preferred).
• 4-year degree, or equivalent work experience, in a related field required.
• Management abilities demonstrated in managing the marketing department operational effectiveness.
• Public relations and customer service skills.
• Maintaining interpersonal professional working relationships among all personnel.
• Willingness to assume overall responsibility relative to the performance of marketing and the property.

WHAT YOU’LL DO:

Job Responsibilities:

• Plan and organize workloads and staff assignments, ensuring that each property's team is effectively trained, motivated, and evaluated to achieve optimal performance.
• Create and implement packages and promotions that appeal to group and tourism markets, ensuring a seamless experience across both properties.
• Create, review, and maintain records, reports, and other administrative documentation in a timely manner, ensuring compliance with organizational expectations and regulatory requirements.
• Establish department standards, guidelines, and objectives for both properties, ensuring alignment with overall company goals.
• Develop, implement, and manage comprehensive annual marketing plans, budgets, goals, and strategies for each property, ensuring they align with the overarching regional business objectives.
• Focus on strategies that yield maximum market revenue and shareholder value by leveraging synergies between the two properties, identifying growth opportunities, and optimizing resource allocation.
• Coordinate with internal & external vendors to execute promotions and campaigns that meet the distinct needs of each property.
• Analyze the financial performance of marketing programs across both properties, reviewing departmental financial activity to manage expenses within budget and maximize ROI.
• Maintain an in-depth understanding of market trends, legal regulations, and industry standards that impact both properties, ensuring all marketing initiatives are compliant and competitive.
• Leverage the strengths of each property to create complementary marketing initiatives that enhance the overall market presence of both properties.
• Continuously monitor and assess market conditions to identify opportunities for growth, adjust strategies, and ensure both properties are well-positioned to capitalize on market trends.
• Facilitate communication and collaboration between marketing teams at both properties to ensure consistency in messaging, promotions, and overall brand strategy.