Social Media Manager

Social Media & Online Communications Manager (Bilingual)

In Person at: 2141 S Throop St, Chicago, IL 60608

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Job Description

6:00 a.m. to 3:00 p.m. shift.

Position Summary:

V&V Supremo® is a leading company in the Food-Dairy Industry, and we are looking for a highly motivated, creative, and experienced social media & Online Communications Manager to join our team. The ideal candidate will manage our social media presence, drive web traffic, and foster customer engagement. They must possess excellent communication skills, experience with Google Analytics, the ability to measure results, and proficiency in public relations, including writing press releases. Additionally, the candidate should have experience using AI tools to optimize content creation and social media strategy. This position is not limited to the tasks outlined below and encourages proactive contribution to overall marketing goals.

Primary Responsibilities:

• Develop and implement a robust social media strategy to enhance brand visibility and engagement across various platforms.
• Create and Maintain Social Media Calendars.
• Create, edit, and share engaging content daily on our social media accounts.
• Maintain a Company Blog.
• Oversee all aspects of our social media accounts (Facebook, Instagram, YouTube, Twitter, Pinterest, TikTok, LinkedIn, Etc.).
• Focus on growing and communicating with followers and responding to queries in a timely manner.
• Plan and execute Facebook Live and other live streaming sessions to connect with our audience in real-time, showcase products or services, and conduct Q&A sessions.
• Assist with brand promotions, competitions, and public relations activities.
• Write and distribute press releases to support campaigns and company news.
• Assist in developing brand awareness, like competitions and promotions.
• Perform research on current benchmark trends and audience preferences.
• Maintain and manage Google Ads accounts.
• Analyze social media performance using Google Analytics and other measurement tools, providing detailed reports and recommendations for continuous improvement in online engagement and strategy execution.
• Collaborate with other teams in marketing, sales, and customer service, to ensure brand consistency.
• Network and create new relationships that will grow the brand.
• Communicate the brand identity effectively.
• Keep up with the latest digital technologies and social media trends.
• Create and send out eBlast through Mailchimp.
• Help coordinate any interviews or photoshoots to be used for content.
• Proactively manage the company's online reputation, addressing positive and negative feedback.
• Develop crisis communication plans and strategies as needed.
• Attend relevant industry events, conferences, and trade shows to represent V&V Supremo Foods, Inc., create real-time content, and foster relationships with influencers and partners.
• Design and implement social media strategy to align with business goals.

Performance Metrics:

• Engagement
• Clicks
• Likes
• Shares
• Comments
• Brand Mentions
• Product Mentions
• Profile Visits
• Active Followers
• Followers or Fans
• Impressions
• Traffic Data

Necessary Skills-Experience:​​

• Bachelor’s degree in marketing or relative field.
• Minimum of 5 years in a similar role/responsibility.
• Excellent communication and organizational skills in English and Spanish.
• Comfortable creating and posting content on social media platforms.
• Deep understanding of brand aesthetics and a keen eye for engaging content
• Experience with Adobe Photoshop, illustrator, Cupcut, and Canva.
• Proficiency in using social media management and SMS marketing tools (e.g., Hootsuite, Buffer, SMS marketing platforms, etc.)
• Must be proactive and able to work independently (or in a Team)
• Experience with Google Ads, Google Analytics, Hootsuite, Microsoft Office and Mailchimp.

Necessary Experience:

• Marketing: 1 year (Preferred)

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Why Should you Apply?

• Competitive Pay
• Growth and Advancement Opportunities
• Sign-on Bonus
• Competitive Benefits (Medical/Dental/401K)
• Paid Time Off (Vacation/Sick/Personal)