Marketing Manager - Season Pass Loyalty

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary

The Manager of Season Pass – Loyalty is a data-driven, guest-centric marketer with a desire to tackle challenging, exciting business opportunities to drive pass holder retention for the most critical revenue-driving products at Vail Resorts. We tackle hard and fun opportunities ranging from strategy to execution. Our cross-functional team is smart, ambitious, and positive. Most of all, we are passionate about what we do.

This role requires strong analytical capabilities as well as the business acumen to translate quantitative and qualitative data into action. S/he will work with other members of the Season Pass Marketing Team to achieve KPIs, while working cross-functionally to execute and optimize strategies and go-to-market campaigns targeting renewing guests. The role is intended for individuals with a high sense of ownership, demonstrated background in driving results through data-driven strategies, passion for building guest loyalty and solving the most critical business problems.  

Job Specifications:

• Outlet: Corporate, Broomfield
• The budgeted range starts at $74,100 - $96,465 annual bonus.  Actual pay will be adjusted based on experience. 
• Shift & Schedule Availability: Full Time, Year Round
• Other Specifics: Hybrid 

Job Responsibilities:

• Ownership and accountability of retention and loyalty customer strategies and go-to-market execution  

• Drive the execution of marketing tactics/campaigns through owned channels.  

• Effectively leverage data to draw clear, concise narratives on performance and assess potential strategic opportunities to optimize the guest retention experience.  

• Influence and collaborate with cross-channel partners to optimize and evolve lifecycle marketing strategies to increase retention of guests 

• Identifies opportunities in the guest journey to incentivize behavior and increase customer loyalty 

• Provide ad hoc support, as needed, across the broader season pass team to achieve collective goals 

• Collaborate with Resort Marketing and other lines of businesses (Ski and Ride School, Hospitality, Rentals) to generate enterprise-wide marketing strategies and improve the guest journey 

• Exhibit high learning agility, attention to detail, resilience, ambition, and emotional intelligence 

• Support development goals of other team members through active listening and candid feedback 

Job Requirements

Required:

• Four-year college degree required; emphasis in marketing or business preferred
• Five years of marketing work experience; customer retention/loyalty-specific experience strongly desired
• Proven track record of ownership of work and complex business problems; must be a self-starter without the need for daily direction
• Strength in written and verbal communication, adjusting message to audience and able to communicate effectively at all levels of the organization
• Excellent interpersonal and relationship management skills; able to effectively lead through influence
• Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization
• Solution-oriented mindset with strong problem-solving skills and comfort with ambiguity
• Able to thrive in a dynamic, fast-paced environment

Preferred:

• Demonstrated experience in customer retention, guest experience or loyalty marketing and strategy
• Strength in storytelling and presentation skills
• Demonstrated analytical skillset
• An MBA, Masters in marketing, or equivalent coursework / experience

The expected Total Compensation for this role is $74,100 - $96,465 annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  504384
Reference Date: 08/20/2024 
Job Code Function:  
Job Type: [[JobType]] 

Salary : $74,100 - $96,465