Senior Manager of Relationship Marketing

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary: 

Reporting to the Senior Director, Relationship Marketing, this role will help manage all Resort Marketing CRM functions for Vail Resorts, including Email, SMS, and Push Marketing functions and teams.  This role will have a strong emphasis on CRM strategy and execution, team leadership, and deep partnership with our resort marketing teams across North America.  This role will help lead the organization through a transformational change in Marketing Automation, Guest Lifecycle Marketing and Customer Centric Marketing.  

Job Specifications:

• Outlet: Corporate
• The budgeted range starts at $103,000 - $125,000 annual bonus. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time, Year Round
• Other Specifics: Hybrid

Job Responsibilities:

• Work as the expert within Vail Resorts to implement Resort Marketing CRM campaigns, with a focus on driving repeat visitation, and attach to all on-mountain business (e.g., hospitality, retail, rental, ski school, etc).
• Develop and implemented lifecycle campaign strategies to drive emotional connections with our guests that build trust and ultimately drive sales, cross-sell, and up-sell.
• Use in depth marketing industry knowledge and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, segmentation schemes, and cross-channel strategy while maintaining industry best practices including browser/client/mobile compatibility, personalization of subject lines, use of images, gif, video, and more.
• Manage and optimize the design, content, layout, customer segmentation and messaging strategies while leading a team of email specialists responsible for the building and deploying of marketing communications.
• Ensure integration of relationship marketing into strategic and traditional marketing plans across all resort marketing focus areas.  Continually build the relationship with all partners and consumers of the CRM functional area across the enterprise.
• Own business results end-to-end through CRM channels, leading improvements in reporting, KPI development, and showing year-over-year improvement in revenue and guest engagement.
• Work closely with the rest of the RM team and resort stakeholders to launch a holistic mobile marketing program for SMS and Push Notifications that supports business objectives of repeat visitation, guest retention, and cross-sell/up-sell. 
• Lead the resort specific RM team on best practices for email engagement, marketing automation, journey-based trigger communications, dynamic content from multiple data points, email content enhancements, list-building, database management, deliverability, data integrity, and CAN-SPAM/CASL/GDPR compliance.
• Possess a strong sense of self-awareness and convey and exemplify the Vail Resorts standard of leadership. Strong focus on leadership development of self and team.  Be consistently focused on unlocking the potential of their employees. 

Job Requirements:

• Bachelor’s degree in Business, Marketing, Communications or a related degree required
• 6 years experience in Email or CRM Marketing position required.
• 4 years experience in Email or CRM Marketing position required.
• 2 years experience managing and developing marketing teams of 8 or more employees.
• Strong understanding of B2C email marketing strategy & tactics required; preferably in hospitality, travel, or ski company
• Track record of developing data-driven campaigns resulting in solid business results is necessary
• Proficient with Microsoft Office (including Excel and PowerPoint)
• Experience with Marketing Automation Platforms
• Experience with email marketing tools required
• Experience building and executing email campaigns
• Deep understanding of marketing databases/campaign management tools
• Ability to articulate and champion email marketing best practices
• Excellent project management skills
• Experience managing direct reports with a focus on leadership and career development
• Management of cross-functional relationships, especially with IT
• Experience with matrixed organizations.
• Other experience as follows highly preferred:
  • Deep experience with Email service platforms and customer data platforms
  • Ability to both develop and deliver presentations
  • Database Analytics skills (SQL, R, etc).

The expected Total Compensation for this role is $103,000 - $125,000 annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  507881
Reference Date: 04/02/2025 
Job Code Function: Marketing  

Salary : $103,000 - $125,000