Senior Specialist, Paid Media

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni-Channel Marketing team, headquartered in Broomfield, Colorado. This role is instrumental in driving the success of our marketing initiatives by developing and executing innovative paid media strategies across multiple lines of business and our portfolio of resort destinations.

The Senior Paid Media Specialist will support the strategic planning, execution, and optimization of paid media campaigns across a diverse range of traditional and digital channels—including TV, display, video, social, and emerging ad platforms. This role requires a deep understanding of performance analysis, data-driven decision-making, and cross-functional collaboration to ensure that our media efforts maximize engagement, brand awareness, and customer acquisition.

Job Specifications:

• Outlet: Corporate
• The budgeted range starts at $61,286 - $82,472. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time / Year Round
• Skill Level: Associate Level
• Other Specifics: Hybrid

Job Responsibilities:

• Partner with agencies and in-house team members to execute end-to-end management of paid media campaigns including: campaign setup, budget pacing, bidding, billing and actuals, audience and creative performance analysis, and optimization to ensure spend goals and benchmark KPIs are achieved. 
• Demonstrate an understanding of platform and industry trends, reporting and analytics, attribution modeling, best practices, and audience targeting capabilities across paid media platforms. 
• Deliver weekly and ad hoc reporting across all lines of business, including current insights and recommendations to improve performance. 
• Proactively recommend changes to existing campaign setup and go-to-market processes that improve overall performance and ways of working. 
• Build strong relationships with stakeholders, and multiple internal partners across Vail Resorts including Paid Media, Creative Services, Channel Analytics, Communications, Marketing Operations, and other Marketing functions and divisions to achieve business goals. 
• Successfully manage complex, fast-moving and unexpected changes to strategy and/or campaign setup in response to business dynamics. 

Job Qualifications:

• Strong understanding of the programmatic media landscape
• BA or equivalent with emphasis on coursework in marketing, advertising, or paid media
• 2-4 years of Paid Media experience, proven experience managing multi-channel digital advertising campaigns with significant budgets.
• Ability to easily transition from high level strategic thinking to creative and detailed execution. 
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• A self-motivated drive to learn & strong openness to feedback. 
• Organizational prowess to track a high volume of deliverables and priorities. 
• Ability to analyze raw data and formulate insights to tell a meaningful story to stakeholders
• Excellent interpersonal and relationship management skills
• Strong verbal, written communication and presenting skills. 
• Outstanding attention to detail and demonstrated critical thinking ability. 
• Proficiency in Microsoft Excel
• Hands on experience in the following tools a plus: Adobe Analytics, Tableau, Smartly, Adobe DSP, DV360, The Trade Desk, Google Ads, Jira  

The expected Total Compensation for this role is $61,286 - $82,472. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  506927
Reference Date: 02/06/2025 
Job Code Function: Media  

Salary : $61,286 - $82,472