Marketing Manager

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40 resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
  
  

Full Time Roles Are Eligible For The Above, Plus

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
  
  

Job Summary

The Marketing Manager is responsible for developing campaigns and implementing tactics to help drive top-line revenue for Epic Mountain Express. The role requires experience in digital marketing area, including PPC, SEO, and website management, along with knowledge in social media strategy, reputation management, and brand management. The ability to distill information and data to determine strategy is essential.

The candidate must be a good communicator that can collaborate with team members, think critically, give and receive feedback, and prioritize workflow. Agility is needed as there is a wide range of marketing projects and responsibilities that require the Marketing Manager’s involvement. Expectations center around delivering on high standards for customer service to meet the demands of end users, hospitality partners and community stakeholders. The Marketing Manager must possess excellent digital marketing, verbal, and writing skills. Position is based in the EME- Edwards office location and will report to the Sr. Sales and Marketing Manager of Epic Mountain Express and liaise with Sales, Operations, and Revenue Management teams.

Job Specifications

• Shift & Schedule Availability: Full Time / Year Round
• Outlet: Epic Mountain Express
• Other Specifics: Edwards, CO (EME Office)
• Expected Pay Range: $74,100 - $96,465 annual bonus
  
  

Job Responsibilities

• Create and manage marketing initiatives and tactics to achieve budgeted monthly, quarterly and annual revenue and passenger goals
• Manage digital marketing channels, which includes website management, online advertising (SEM), search optimization of website, user experience and conversion optimization, and reporting on website performance Google Analytics
• Liaise with Revenue Manager and Inventory Resource Manager to create and market promotions to drive business mix for leisure and group segments for need periods
• Create content for social media channels; measure and grow social channels
• Possess email marketing knowledge, from conception, creation, list management and measurement
• Collaborate Corporate Marketing to align with resort, pass holder and hospitality sales and marketing initiatives
• Assist in development of an annual strategic marketing plan
• Oversee design and production of collateral pieces which align with brand standards; grow and maintain library of marketing assets to support marketing efforts of brand
• Provide standard weekly and Ad Hoc reports as needed articulating Epic Mountain Express sales & marketing activities
• Utilize Hudson®, Photoshop, InDesign and other relevant technology platforms to drive business and maintain guest databases for communication and marketing functions
• Support local partner and community events as an ambassador for Epic Mountain Express
• Other duties as assigned
  
  

Job Qualifications

• Four-year college degree or equivalent experience required. Emphasis in marketing, business and/or communications is preferred
• 5 years sales & marketing experience, hospitality/travel/ transportation fields a plus
• MS Office, Google Analytics, SEM Platforms, ability to learn Hudson transportation management software, Adobe products, email marketing platforms, website CMS products
• English
• Driving between offices and resort locations; flexible schedule (weekends, early mornings/evenings, holidays)
  
  

Preferred

• Hospitality marketing experience
• Website management experience
• Transportation related experience (not so important)
• Copywriting experience
• Social media experience
  
  

The expected pay range is $76,841.00- $82,800.00 annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 507550

Reference Date: 03/05/2025

Job Code Function: Marketing