What are the responsibilities and job description for the Sr. Analyst, Marketing Analytics (Relationship Marketing / Social) position at Vail Resorts?
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Specifications : Team
Marketing Analytics
Department
Omni-Channel Marketing & Marketing Operations
Expected Pay Range
74,100 - $96,456 annual bonus. Actual pay will be adjusted based on experience.
Location
Hybrid, Remote, US (more info below)
Days
Monday – Friday, but weekend work may be expected occasionally, during peak sales weekends
TEAM OVERVIEW – MARKETING ANALYTICS
The Marketing Analytics team
empowers data-driven decisions
to improve
guest engagement
through
marketing and digital
channels, fueling
business growth.
We’re passionate about problem-solving, innovation, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition.
We embrace a growth mindset and foster a culture of learning & experimentation.
We value diversity, inclusivity, and individual expression. We believe diverse perspectives are critical to delivering exceptional work products and experiences.
The Marketing Analytics team sits within the Omni-Channel Marketing department. The Marketing organization is the growth and innovation engine for Vail Resorts.
ROLE DETAILS – SR. ANALYST, MARKETING ANALYTICS (RELATIONSHIP MARKETING / SOCIAL)
Reporting to the Sr. Manager of Marketing Analytics, you will lead and support measurement, reporting & insights across our marketing & digital channels primarily Relationship Marketing and Organic Social. This role will also support Web, Ecomm and App analysis. Your analyses will support growing our lines of business (Season Pass, Ski School, My Epic app, Rentals, etc.).
You will partner with Relationship Marketing teams on analytics support & leadership, such as :
Email campaign tagging & taxonomy
A / B testing (subject lines, email content, etc.)
Dashboard builds (self-service & ad-hoc)
Email heat maps
Actionable insights
You will partner with Organic Social & Earned Media to help stand up a new analytics function, supporting initiatives such as :
Defining KPIs and success metrics
Identifying the right tools for measurement & reporting
Channel attribution methodology (e.g. campaign tracking)
Taxonomy for content categorization
Dashboard builds (self-service & ad-hoc)
You will support with Web / Ecomm / App analysis, such as :
Ecomm funnel (conversion and drop-off)
Marketing channel attribution
Landing pages
User journeys
You will support our next phase of growth & innovation by merging marketing data with guest analytics to unlock new insights and perform advanced analytics analyses such as Propensity-to-Buy, Likelihood-to-Ski, Churn Prediction, Marketing Attribution, Cross-Channel Funnel Analysis, and more.
Tools leveraged in this role :
Primary
Adobe Analytics, SQL, Snowflake, Tableau, Microsoft Excel / Powerpoint, JIRA, Omnibug
Secondary
Mailgun, Airship, Python, Mouseflow, Google Trends
ROLE QUALIFICATIONS
Requirements :
Strong quantitative and analytical skills with proven marketing success
2 years in marketing analytics (paid media / web / ecomm / app)
Experience managing and analyzing large marketing & media datasets
Proficiency with web & media analytics tools (Adobe, Google Analytics, etc.)
Skills in data visualization (Tableau or similar)
Effective communicator with data storytelling ability
Comfortable in fast-paced environment
Passion for data-driven marketing
Preferred
Proficiency in SQL and / or Python
Knowledge across multiple channels (Paid Media, Relationship Marketing, Digital)
Familiarity with Snowflake / cloud databases
The expected Total Compensation for this role is $74,100 - $96,456 annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus :
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states
- in which we currently operate. This includes : California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 506104
Reference Date : 11 / 19 / 2024
Job Code Function : Marketing
Job Type : [[JobType]]
Salary : $74,100 - $96,456
