What are the responsibilities and job description for the Marketing Coordinator position at Valerie Peckham & Associates, LLC?
Benefits :
Bonus based on performance
Company parties
Competitive salary
Flexible schedule
Opportunity for advancement
Training & development
The Marketing Coordinator is a staff member of the Agency and not an employee of American Family Insurance.
Objective
The Marketing Coordinator is a part-time position responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and growing the agency’s brand in the community.
Marketing
Organizes and manages the process for identifying market opportunities
Develops, communicates and implements marketing strategies
Coordinates appropriate resources for agency marketing programs
Aligns with current brand marketing strategies to ensure continual development of lead generation
Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
Manages agency social media content development, interactions and as applicable, advertising
Community Development
Develops a network of community contacts
Researches opportunities and manages agency sponsored special events
Promotes insurance related topics and products in the community
Coordinates outreach and engagement efforts
Education / Licenses / Designations
Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority : Property; Casualty; or Life ;
Valid driver’s license and transportation required
Role Requirements
Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
Ability to work independently to plan, set priorities, and organize work
Active involvement in the local community
Excellent oral and written communication skills
Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
Experience using a wide range of digital devices and marketing / creative applications
Demonstrated knowledge of insurance concepts and principles
Demonstrated effective multi-line insurance marketing and sales experience
College degree or equivalent experience in a related field
Working Conditions
General office setting
Part-time hours but non-typical schedules (evenings or weekends) may be necessary on occasion
Note : The information contained in this role profile is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all accountabilities, activities, skills and knowledge needed to perform in this role. Please note that functions and work schedules are reviewed periodically and are subject to change based upon business need.
This position is an Agency Team Member working for the Agency Owner and is not an employee of American Family Insurance.
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