What are the responsibilities and job description for the Vice President, Marketing - Remote position at Validic?
Job Description
Job Description
Salary : $190,000-$200,000
Validic, Inc. is a digital health and remote care company devoted to our mission of improving the quality of human life by making personal data actionable. Were seeking a Vice President, Marketing, who will serve as the strategic leader for the companys commercial marketing efforts to drive overall growth of the company, including strategic go-to-market, lead generation, brand awareness, and public relations. This role plans, oversees, and participates in the development of lead generation campaigns, sales assets, brand assets, and events to bolster the companys market position and market share. This individual is responsible for developing and implementing clear, consistent company messaging across healthcare markets and channels, specifically health systems and health plans.
The Vice President, Marketing will further enhance Validics position as a leader, expert, and standard in healthcare technology by developing and executing best-in-class marketing strategies and campaigns that lead to sales pipeline and revenue growth. In addition to setting the strategy, this role will oversee and perform the execution of commercial and digital marketing tactics to support customer acquisition, retention, and growth. The Vice President, Marketing will lead the companys go-to-market strategies for new products, features, and partnerships.
This is a unique and exciting opportunity to reset and rebuild the marketing infrastructure of an established and respected digital health company. The role is for a player-coach, initially a team of one, supported by contractors for any work that cannot be accomplished internally. This role is expected to work collaboratively with the Senior Management and Commercial teams to set and exceed company commercial targets and KPIs. With success in these areas, it is expected this role will evolve into building and developing a high performing team to expand on these efforts.
As a member of the leadership team, this person is responsible for drafting and managing the marketing budget, building forecasts, and helping set and meet corporate goals.
What Youll Do at Validic
Commercial Marketing
- Develop and execute comprehensive demand generation strategies targeting enterprise healthcare organizations, with a focus on health systems and health plans
- Design, implement, and optimize multi-channel campaign strategies including email, content marketing, and digital advertising to drive consistent pipeline growth
- Create and maintain a marketing-qualified lead (MQL) scoring system in collaboration with Sales team to ensure quality pipeline generation
- Manage marketing automation platform to ensure effective lead nurturing and scoring
- Create and maintain a content calendar aligned with sales priorities and market opportunities
- Build and manage relationships with industry analysts (KLAS, Gartner, Forrester) to ensure inclusion in relevant research and reports
- Develop sales enablement tools, presentations, and collateral that effectively communicate Validic's value proposition
- Partner with Client Success team to develop compelling customer case studies and ROI analysis
- Establish clear ROI metrics for all marketing initiatives and regularly report on performance to leadership
Branding and Positioning
Public Relations and Corporate Communications
Team Development and Culture
What You'll Bring to Validic
What Will Make You Stand Out
Preferred Qualifications
Personal Characteristics
Why Youll Love Validic
What Validic Values
The Fine Print
Location : Remote U.S. Based- Our core hours are 10 : 00 a.m.-4 : 00 p.m. Eastern Time.
Reports to : Chief Executive Officer -In the future, this role may report to a Chief Revenue Officer.
Status : Full-Time / Exempt - No contract or contract to hire requests are being considered.
Compensation and Benefits : The salary range for this position is $190,000-$200,000 per year plus bonus. Placement within salary range is determined by level of education, knowledge and skills, and relevant years of experience beyond the minimum job requirements. Benefits include medical / dental / vision / life insurance, flexible spending accounts, equity, 401(k), and flexible time off / work schedule.
Physical Requirements : Prolonged periods of sitting at a desk and working on a computer in a variety of environments with multiple distractions. Must be able to lift up to 15 pounds at times. Must be able to travel 20% or more.
Must be eligible to work in the U.S. - Please note visa sponsorship is not available.
No recruiters, please.
Validic is an Equal Opportunity and Affirmative Action Employer. All qualified applicants receive consideration for employment without regard to age, race, color, genetic information, religion, national origin, sex, sexual orientation, pregnancy, gender, gender identity, gender expression, marital status, disability status, military status, veteran status or any other basis protected by federal, state or local laws.
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remote work
Salary : $190,000 - $200,000