What are the responsibilities and job description for the Sr. Business Systems Analyst position at Validity?
Validity is seeking a Senior Business Systems Analyst to join our Business Applications team, with primary responsibility for the administration, optimization, and support of our Salesforce environment. This individual will also manage and enhance our sales intelligence stack, including Gong, Outreach, ZoomInfo, RollWorks, and LinkedIn Sales Navigator.
You’ll collaborate closely with stakeholders across Sales, Marketing, and Customer Success to understand business requirements, propose system-driven solutions, and oversee implementation. The ideal candidate will be both a strategic thinker and a hands-on systems expert, with a passion for enabling go-to-market teams through technology.
Position Duties and Responsibilities
Salesforce Administration (primary focus):
- Act as a lead administrator for Salesforce Sales Cloud.
- Design, configure, and maintain objects, fields, workflows, process builders, validation rules, and dashboards.
- Gather and analyze business requirements, translate them into technical solutions, and implement scalable enhancements within Salesforce.
- Manage user setup, profiles, roles, and permissions.
- Maintain data integrity through audits, deduplication, and governance best practices.
- Serve as the system owner and administrator for Gong, Outreach, ZoomInfo, RollWorks, and LinkedIn Sales Navigator.
- Integrate these tools with Salesforce and other platforms to streamline workflows and improve data accuracy.
- Evaluate business needs and tool capabilities to recommend and implement enhancements.
- Lead vendor management efforts, including renewals, budgeting, and roadmap alignment.
- Provide user training and frontline support to drive adoption and usage.
- Partner with stakeholders to understand end-to-end processes, identify pain points, and recommend system-based solutions.
- Lead implementation of improvements that align with business goals and GTM strategy.
- Translate complex needs into clear documentation, including user stories, process flows, and solution designs.
- Oversee projects from requirements gathering through testing, deployment, and change management.
Required Experience, Skills, and Education
- 5 years of experience as a Business Systems Analyst, Salesforce Administrator, or similar role.
- 3 years of hands-on Salesforce administration experience (Sales Cloud required; CPQ or Marketing Cloud is a plus).
- Experience administering at least two of the following: Gong, Outreach, ZoomInfo, RollWorks, LinkedIn Sales Navigator.
- Strong business analysis skills, with a track record of turning business needs into scalable technical solutions.
- Deep understanding of B2B sales processes, CRM best practices, and sales operations.
- Ability to manage multiple priorities and drive projects to completion in a fast-paced environment.
- Strong communication skills with both technical and non-technical audiences.
- Bachelor’s degree in Business, Information Systems, Computer Science, or a related field.
- Salesforce Administrator (ADM-201) Certification.
- Experience in a B2B SaaS or high-growth company.
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Tampa, Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.
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